MAPP: Updated Christmas Data and New Year’s Prediction

The holiday season is upon us, and many travelers are hoping to make up for lost time from 2020 by traveling to visit friends and family or escaping the cold to a winter getaway.

AAA reported that more than 109 million people – a 34% increase from 2020 – were planning on traveling 50 miles or more between Dec. 23 and Jan. 2, despite rising COVID-19 infection rates due to the Omicron variant.

New data (as of 12/27) from the MAPP Report, from myDigitalOffice, echoes these new travel trends.

Christmas occupancy landed just shy of 45%, which was up 15% from last year. In 2021, business on the books for Christmas surpassed 2020 actuals around three weeks before the holiday weekend.

myDigitalOffice is also tracking actual business on the books for the upcoming New Year’s Day holiday. NYE weekend has continued to climb week over week. One week out from the holiday, hotels are already showing north of 45% occupancy, nearly 70% higher than same time last year.

Although there are some lingering concerns around the travel landscape, our data emphasizes that the hospitality industry is resilient, persistent, and determined. We hope everyone has a safe and happy New Year.

Media Contact

Stacy Silver, ISHC

Silver Hospitality Group LLC [email protected]