Iconic Irish hotel chain Jurys Inn to be rebranded as ‘Leonardo’
Owner the Fattal group is also actively looking at additional Irish sites
The Jurys name – synonymous with the Irish hotel sector for more than 150 years – will disappear as part of a major rebrand by the Fattal Hotel Group, owner of Ireland’s best known hotel chain.
The Jurys name – synonymous with the Irish hotel sector for more than 150 years – will disappear as part of a major rebrand by the Fattal Hotel Group, owner of Ireland’s best known hotel chain.
All 35 Jurys Inn hotels across Ireland and the UK are to become Leonardo hotels this autumn as part of a wider growth strategy that could also see new hotels built in Dublin, Galway and Cork.
The entire Jurys Inn portfolio was acquired by the group – owned by Israeli billionaire David Fattal – in 2017 and the Jurys brand has since operated in Ireland and the UK under the Fattal umbrella, along with its Leonardo, Royal and Nyx properties.
At the time, Fattal already had seven Leonardo hotels in the UK. That has since grown to 15 properties with much of the marketing, procurement and other back-office responsibilities handled by Jurys Inn in Dublin.
“Ever since we became part of the Fattal group there has always been an intention to bring the two groups of hotels together,” Jurys Inn managing director Jason Carruthers told the Sunday Independent.
The Jurys name goes all the way back to 1839 when William Jury opened a guesthouse in College Green in Dublin, with the first Jurys Inn opened in Galway in 1993.
“There are a lot of similarities between the Jurys brand and the Leonardo brand. We will have the benefit of being part of an international brand, part of a group of 145 Leonardo properties, with the benefits that go with that, from a larger loyalty programme to a single website for bookings across the whole business.”
Carruthers said that a huge amount of thought and planning had gone into the rebrand.