Content Bot: The future of email marketing for hotels
How dailypoint™ is revolutionizing guest communications
We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated.
Munich – We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated. It describes alternative solutions that can deliver a truly guest-centric tech environment offering a wealth of benefits to hoteliers and customers alike.
As one of the Top 5 innovators in the hospitality sector for Artificial Intelligence awarded by h2c, dailypoint™ is constantly working to introduce new technology to improve guest experiences and streamline processes for hotels. We’re proud to introduce our latest innovation – the revolution in guest communication:
the dailypoint™ Content Bot
This innovative software solution integrates seamlessly with the guest information held in the Central Data Management platform. The Content Bot uses AI to match guest interests with the relevant pieces of Marketing content. It picks the relevant content pieces, sorts them according to their relevance into the right sequence, and creates an individual newsletter for each guest.
Curious? Download the new White Paper now.
You can also meet Michael during HITEC in Orlando. The world’s largest hospitality technology trade show will be held from June 27-30, 2022, and dailypoint™ will be present at booth #1211.
During HITEC, Dr. Michael Toedt will speak about “the future of email marketing at hotels” on June 28 at 13:45 pm – Exhibitor Tutorial 5A.
About dailypoint™ – The Guest Data Platform for Hotels
dailypoint is the Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, and marketing platforms.
At its core is the Central Profile: a smart, always-updated guest profile that brings together bookings, behavior, and preferences into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.
With over 1,500 hotel clients worldwide, dailypoint™ is trusted by leading hotel brands and independents alike. It is the preferred CRM partner of The Leading Hotels of the World and a multi-award winner, including being named the #1 Hotel CRM and Email Marketing Solution 2026 at the HotelTechAwards.
For more information visit dailypoint.com.
Media Contact
Nadja Weindl
Director Marketing & Communication [email protected] +49 89 1893569-12