Source: InnSpire INC.

EDINBURGHInnSpire, the leading provider of a comprehensive technology suite that helps drive a seamless, world-class guest experience for some of the world’s most iconic hotels and brands, today announced the latest integration in its partnership with Virgin Hotels through the implementation of its comprehensive suite of guest connectivity, entertainment and contactless-enabled solutions at the newly opened Virgin Hotels Edinburgh.

Located in Edinburgh’s Old Town, and just moments away from Edinburgh Castle, the Virgin Hotels Edinburgh strikes a balance between classic design influences and a modern sense of self. Virgin Hotels is now leveraging its partnership with InnSpire to offer a fully integrated guestroom entertainment experience in each of its 54 Chambers and Suites. InnSpire’s InnSmart TV solution runs directly on the guestroom’s existing LG Hospitality Smart TVs, giving guests full control of their entertainment experience, including Casting, from the moment they cross the threshold.

“The city of Edinburgh is truly unique, and Virgin Hotels is excited to open its flagship restaurant and bar, Commons Club, within the first Virgin Hotels in the UK and across Europe,” said Scott McArdle, General Manager of the Virgin Hotels Edinburgh. “This is a very important property to us in a wonderful city, and Virgin Hotels is committed to providing the best possible guest experience through the hotel’s design, amenities and services. For this reason, we partnered with InnSpire to gain access to the industry’s best all-in-one approach to guestroom entertainment, as well as new technology enabling us to provide an unforgettable experience, and one that surprises and delights.”

Through its integration with InnSpire, guests of Virgin Hotels Edinburgh will be able to use InnSpire’s advanced television system, which integrates VDA’s smart room automation services to allow guests to adjust in-room lighting, thermostats and drapes. Guests can also use the smart television system to instantly access other property amenities such as the Virgin Hotels Marketplace, which integrates Agilysys’ POS system to allow guests to place room service orders and browse food and beverage promotions or contact property staff without leaving the comfort and safety of their rooms.

Operators also benefit from InnSpire’s API technology, which allows Virgin Hotels to integrate both Alice and Guestware software, permitting staff to manage and reply to guest reviews within the same dashboard. These systems create a more nimble operating environment and ensure Virgin Hotels Edinburgh’s staff are supported with the tools they need to maximize the guest experience.

“Hotels are in need of solutions that break down barriers to instant experience satisfaction and reduce the operating burden that comes with a limited workforce,” said Martin Chevalley, CEO of InnSpire. “Virgin Hotels Edinburgh is a magnificent property, and we are proud to employ our solution to improve the most important aspects of the guest experience, while minimizing the complexities of running a hotel in today’s evolving travel environment.”

For more information on InnSpire’s comprehensive guest journey platform, including Apps, mobile check-in, mobile key, casting, connected guestroom TV, entertainment solutions and more, please visit www.innspire.com.

About Virgin Hotels

Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value, and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Chicago - named the "No. 1 Hotel in the United States" in 2016 and "No. 7 Hotel in Chicago" in 2021 by the Condé Nast Traveler's Readers' Choice Awards - Virgin Hotels Dallas - named the "No. 5 Hotel in Texas" - Virgin Hotels Nashville – voted the No. 2 in Nashville, Virgin Hotels New Orleans and Virgin Hotels Las Vegas are now open. Locations in New York, Miami, Edinburgh and Glasgow to follow. Virgin Hotels continues to explore hotel and office conversions and ground-up development in Boston, Los Angeles, Austin, Seattle, London and more.

About InnSpire

Since its inception in 2012, InnSpire has become a leading provider and innovator of guest engagement, digital entertainment and business intelligence solutions for the global hospitality market. The company's product portfolio comprises a diverse range of innovative software and hardware solutions that allow hotels to generate more revenue, offer better and more personalized entertainment to guests, and analyze and optimize results using a single platform that's easy to update or change according to the hotel's specific needs and preferences. Having partnered with world-class hotels on every continent, InnSpire is widely recognized for its ability to offer solutions that are comprehensive, cost effective, and remarkably easy to set up and maintain. Based in Stockholm, InnSpire maintains four regional offices around the globe, including Europe, Asia, the Middle East and North America. For more information, please visit www.innspire.com and connect with us on LinkedIn and Facebook.

Martin Chevalley