Accor, a world leading hospitality group, announces the signing of a cooperation agreement with Azerbaijan Hotel Association.

"We are glad to cooperate with the Association and are ready to share the international expertise of Accor Group to contribute in shaping new standards of hospitality in the country. Azerbaijan has boundless tourism potential and is able to compete with the most popular global destinations, and we hope that the opening of more hotels under well-known international brands will increase its popularity. We are setting up development plans considering the sea and mountain resorts of Azerbaijan as well as new projects in Baku. I am confident that in partnership with the Association we will be able to create the necessary conditions for the implementation of new projects and achieve positive changes in the hospitality industry," notes Alexis Delaroff, COO of Accor New East Europe.

The agreement involves collaboration by both parties to work together to grow the reputation of Azerbaijan as a growing tourism, business and investment market.

Accor is a top three global leader in resort hotels. It is a world leading hospitality group consisting of 5,300 properties throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury (such as Raffles, Fairmont), premium (Pullman, Swissôtel, Mövenpick, MGallery), midscale (Novotel, Mercure) and economy hotel brands (ibis family).

The current Accor portfolio in Azerbaijan includes two hotels: luxurious Fairmont Baku located in the city’s iconic Flame Towers and affordable ibis Baku City, which became one of Accor’s first ibis hotels to feature the new global design concept, Agora, when it opened in July 2021.

In the near future, Accor plans to introduce other hotel brands in Azerbaijan, as it is one of the key markets for the Group’s development in the region.

ABOUT AZERBAIJAN HOTEL ASSOCIATION

Azerbaijan Hotel Association (AHA) encourages and leads the implementation of international standards by sharing the best international and domestic practices among hotels in order to promote improvements in quality and ensure fair competition within the hospitality industry. From major global brands to the small independent hotels, AHA provides one voice that brings together the industry’s majority of constituents. AHA speaks for an industry that represents 37% of Employment, 6% of businesses and 3% of GDP in tourism value chain. For more information visit hotelassociation.az.

About Accor, a world-leading hospitality group

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.