Ennismore Continues Expansion Across New Zealand With Four New Lifestyle Hotel Signings
Ennismore and CP Group sign to bring Hyde, JO&JOE and TRIBE hotels to New Zealand for the first time.
Ennismore, the fastest-growing lifestyle hospitality company, announces its continued expansion across New Zealand and Australia, with the signing of four new hotels in New Zealand with CP Group. The partnership will see the opening of four new hotels including a JO&JOE in Auckland, two TRIBE hotels in Auckland, and a Hyde in Queenstown, creating 170 new career opportunities. The hotels will open across 2023-24.
New Zealand - Ennismore, the fastest-growing lifestyle hospitality company, announces its continued expansion across New Zealand and Australia, with the signing of four new hotels in New Zealand with CP Group. The partnership will see the opening of four new hotels including a JO&JOE in Auckland, two TRIBE hotels in Auckland, and a Hyde in Queenstown, creating 170 new career opportunities. The hotels will open across 2023-24.
The new hotels will be located in the heart of New Zealand’s distinct and exhilarating cities and will join Ennismore’s expanding collective in the Pacific region, which already includes TRIBE Perth and SO/ Auckland, as well as SO/ Melbourne, Mondrian Gold Coast and 25hours Sydney set to open between 2023-25.
Gaurav Bhushan, Co-CEO Ennismore, said, “This is a major milestone in Ennismore’s journey to bring our globally recognised lifestyle brands to key cities in New Zealand. We want to be the leading lifestyle hotel player in the Pacific region and we see it as an opportunity to bring our fresh and exciting brands, which are rooted in culture & purpose, to visiting guests and neighborhood locals.”
“Globally, the lifestyle segment is bouncing back from the impacts of the pandemic quicker than traditional hotels, driven mostly by strong F&B demand,” commented Mr Bhushan, "This is generating robust interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and feature restaurants and bars. Our lifestyle brands, with their unique and authentic F&B offering, make each a destination for both local communities and international travelers. We are excited to be introducing our lifestyle brands into New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.”
A spokesperson for CP Group, one of the largest hotel owners and developers in New Zealand said, “We are committed to rebuilding tourism in New Zealand and making a mindful and positive impact on our local communities through investment and job creation. The New Zealand tourism industry is returning and adding these remarkable Ennismore hotel brands to our portfolio elevates the appeal of the region further.”
Ennismore, a global collective of lifestyle hospitality brands, that was formed in 2021 in a joint venture with between Sharan Pasricha, Founder and Co-CEO, and Accor. The Ennismore brands are 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_.
ABOUT ACCOR
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture which Accor holds a majority shareholding. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
ABOUT ENNISMORE
Ennismore is a global collective of entrepreneurial and founder-built brands with creativity and purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three pillars: a lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment, and iconic luxury venues pioneering the art of exclusive culinary destinations.
Ennismore has an unrivalled ecosystem of 16 brands and two independent F&B groups, comprising 190+ hotels and 145+ in the pipeline, more than 500 restaurants and bars, and a network of 50+ branded residences. Ennismore operates hotels in over 40 countries with more than 25,000 team members. Ennismore has four dedicated in-house studios: an F&B Platform, AIME Studios for interior & graphic design, a Digital Product & Tech Innovation Lab, and a Partnerships Studio. Dis-loyalty is Ennismore's travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home. ennismore.com
*Figures as of the end of September 2025.