What's Next in Personalizing Guest Experiences? A Special Report By Shiji Group & AWS. — Photo by Shiji

Hoteliers are re-envisioning the entire welcoming experience and moving as many touchpoints with the guest into a digital environment. This presents an incredible opportunity to learn about the guest, collect data on their preferences and begin to offer them a better guest experience.

The role of data is essential: It requires monitoring an increasingly higher number of touchpoints throughout the guest journey. Modern, cloud-based software and storage allows hotel companies to harness data in privacy compliant, secure, flexible, scalable and cost-effective ways.

This Report Covers

  • How focusing on Individual customers is helping hospitality’s biggest brands build loyalty.
  • Single guest profiles empower hotel groups to deliver higher and personal standards.
  • The technology needed to store and access guest profiles and preferences.


*Also available in Spanish, German.

About Shiji Group

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, visit www.shijigroup.com.

Gabriella Alverio Albors
Marketing Manager, AMER