Guldsmeden Hotels Chooses SHR’s Windsurfer CRS and Maverick CRM
HOUSTON - Guldsmeden Hotels, a sustainable, privately owned Danish boutique hotel chain with 10 locations throughout Europe, Iceland and Bali will partner with SHR to improve the guest experience and drive revenue at each touchpoint of their guest’s journey.
Guldsmeden Hotels has adopted SHR’s Windsurfer CRS to optimize their distribution channel mix by sending real-time rates and inventory to the booking engine and third-party distribution partners, thereby reducing acquisition costs and reaching the right travelers on their preferred channels. Adopting Maverick CRM will allow them to personalize the guest experience by centralizing guest data and serving it up at the right times along the customer journey, building better guest experiences and engagement.
Guldsmeden Hotels prides itself on its green and sustainable practices while also giving guests the best possible stay, which sets them apart from other operators in the region.
“At Guldsmeden Hotels, we are committed to giving our guests a wonderful stay with as little negative environmental impact as possible. This message must be conveyed through our marketing and online presence, allowing us to provide a personalized and unique experience to each and every guest,” says Erik van Weerden, Revenue Manager at Guldsmeden Hotels. “SHR will help us prioritize those goals while providing a well-integrated tech stack as the framework.”
About SHR
Founded in 2004, SHR is a global specialist technology and service provider to the hotel sector. Through a full suite of tools and services, SHR helps over 2,000 hoteliers globally maximize revenue by optimizing all aspects of the booking and retention ecosystem. To learn more about SHR, visit www.shrgroup.com
Sarah Hernandez
VP of Marketing