New online learning course ‘Onboarding to the hospitality industry for technology providers’ by Ira Vouk

The author of "Hospitality 2.0", a software founder and educator Ira Vouk is launching the first in the industry online learning course tailored to technology companies.

"The idea to build this course was born as a result of many years of working with hospitality technology providers, helping them grow their businesses and watching them all deal with the same challenges", – says Ira Vouk. The author adds: "We all know how hard it is to source tech-oriented talent from within the hospitality industry so these companies tend to hire from the outside. Most employees at these companies don’t have a hospitality background so it takes them a while to understand the ins and outs of our industry and that creates many challenges. In fact, that also pertains to a lot of founders, especially in startups. And they’re desperate for this knowledge because they want to be more competitive. But nobody currently offers any education for them."

As Ira explains, the goal of the course is to help founders, executives and other employees of technology companies understand the hospitality market, in order to be successful in their roles and be able to scale their products more effectively, which in turn will help improve tech adoption rates in our industry. This course comes at a pivotal moment for the hospitality industry as the pandemic accelerated the adoption of digital technologies.

This crash course covers:

• the composition of the industry that affects technology adoption (fragmentation, stakeholders, main categories of decision-makers)
• how to build optimal product requirements and product management strategy with the right end user in mind
• how to measure market potential and optimally market to the right target audience
• how to sell to the right decision maker
• how to scale products considering integration dependencies that exist
• most recent trends and disruptions that are transforming the industry and the way you should do business with hospitality companies
• main investment opportunities in the next 5-10 years

"The industry has been yearning for such a course, – says Dori Stein, CEO of Fornova. – As a startup in the hospitality industry, many times we need to hire from out of the industry. A data scientist or a top-notch developer for example. After the first team member took the course, he wrote to me: ‘Ira made sure everything was understandable, even for someone with next to no experience in the industry. The visualizations really helped to make complex relations clear'".

Ira Vouk has built and brought to market multiple successful software solutions and has been consulting hospitality technology companies for many years. In this course, Ira leverages her past experience as both a hotelier and a technologist to translate decades of market developments into an easy-to-understand blueprint for those who want a crash course on how to optimally navigate in the hospitality market and be successful in our industry as a technology vendor.

This immersive course is great for: investors, founders, executives, and other employees of technology companies in travel and hospitality, including product managers, engineers, sales, marketing, and customer service teams. It is designed and built in partnership with Payne School of Hospitality & Management of SDSU and Hospitality 2.0 Consulting. The course certification at the end of the course is endorsed by San Diego State University.

Visit the COURSE website!

Enterprise packages, enterprise licensing, and personalized instructions are also available. Please contact Ira Vouk directly with those requests.

Media Contact

Ira Vouk

Hospitality Technology expert / Speaker [email protected]