Alpine Sprint Event Aims to Imagine Alpine Tourism of Tomorrow
A full day of creativity, sharing and good humor.
In recent years, the world of alpine tourism has shined with exceptional resilience. All players in the sector are mobilized to face climate, geopolitical or health-safety challenges and preserve an essential activity for the region. La Folie Douce is no exception to the rule and is launching the Alpine Sprint, in collaboration with Creative Supply and with the participation of EHL Hospitality Business School, founded in 1893 as the Ecole hôtelière de Lausanne. A lively event in the form of a crazy competition, aiming to envision the resort of the future, in the exceptional setting of Chamonix. See you on November 18, 2022!
THE MOUNTAIN HAS NOT SAID ITS LAST WORD
What is the Alpine Sprint? More than an event, it is a call to imagine the alpine tourism of tomorrow. On November 18, 2022, La Folie Douce & Creative Supply are dedicating a day to creativity, sharing and good humor. An extraordinary concept to imagine new solutions within a giant workshop format along with offbeat activities in Chamonix Mont-Blanc. The program will be kept secret until D-Day, but promises to be explosive! A single objective: to make mountain destinations a sustainable and attractive destination, 365 days a year.
WHO's INVITED TO THE SUMMIT
One hundred participants will be selected from among the pre-registered people, on the basis of gender parity and with a desire to represent all sectors. Thus, all the facets of alpine tourism will be illustrated, to promote creativity, diversity and interactive exchanges. Participating teams will also include twenty participating students from the EHL Hospitality Business School, in hotel management training who are keenly interested in mountain tourism. To accompany them, big names in tourism and alpine tourism of course, but also five EHL professors and experts in brand strategy, to broaden the framework of reflection.
- "Alpine tourism has extraordinary creative and commercial potential for those who are ready to think outside the box. Creativity, audacity and pragmatism are at the heart of the Alpine Sprint, but also of the collaboration between La Folie Douce and Creative Supply - Two companies driven by a desire to do things differently, but always intelligently". - Youri Sawerschel, Founder of Creative Supply and visiting professor at EHL
- "The Alpine Sprint is the transition of alpine tourism through youth and innovation. We organize the meeting between the mountain of yesterday and the mountain of tomorrow by inviting students to participate in this project. It is by combining their innovative vision and their ideas with the experience of current operators that we will be able to orchestrate innovation and transition together." - Artur Reversade, Director and son of the founder of La Folie Douce
USEFUL INFORMATION
- Alpine Sprint - An event signed La Folie Douce & Creative Supply
- Friday, November 18, 2022 from 8 a.m. to 7 p.m.
- Event sessions will be in French language
- Registration: https://www.alpinesprint.com/
- Pricing: Free, participation in the Alpine Sprint includes entertainment and meals, from breakfast to the closing cocktail, La Folie Douce Chamonix Hotels preferential rates for participants wishing to arrive the day before or extend the experience for a complete weekend.
