Vagabond Club: Brand creation for a portfolio of German hotels
A Creative Supply Case Study
Following the acquisition of a portfolio of urban hotels in Berlin, Leipzig, Dresden, and Wismar, the new owners needed to create a new brand quickly to be able to re-commercialise their hotels. When they contacted Creative Supply, they had four hotels, a business plan and a name, “Vagabond Club”. The brand was to be entirely rebuilt and as quickly as possible.
Grand Hotels 2.0
We began by clearly defining the positioning and storytelling of the brand by using our flagship tool, the Brand Story Canvas. Clear positioning ensures overall coherence and, above all, a differentiated discourse. The task was complex as the Vagabond Club is both innovative and traditional, luxurious and affordable, and medium-sized but with a big spirit.