Laasie Kicks Off 2023 with $200M Incentivized Booking Revenue and Record-Breaking Sales

Laasie has reached its highest-ever market share, with a recording-setting year of sales, over 925 new property implementations, $200M in incentivized booking revenue, and over $16M in guest rewards value. Also fueling the hotel loyalty rewards innovator's continuous growth is the addition of 9 strategic new hires across product, operations, and sales. The company is already on pace to outperform projections in 2023.

Laasie’s accomplishments also stem from strategically setting the brand's hotel partners up for success, exceeding guest expectations, increasing revenue, and building long-lasting relationships with their guests that start at that pivotal booking moment.

For Laasie and its clients, this past year marked:

• Over 925 new properties onboarded to Laasie’s loyalty products
• $199,745,998 incentivized booking revenue (based on bookings that selected rewards)
• $16,589,370 rewards value (based on the value of chosen rewards by guests)

2022 was a huge year for us with product developments, rewards partnerships, soaring sales, and implementing new ways to elevate the guest booking experience. We have a lot of exciting initiatives planned for 2023 that will keep the momentum going and provide hotels with even more guest engagement and revenue opportunities to achieve, and even exceed, their business goals. Jen Wong, CEO of Laasie

Loyalty shouldn’t be complicated, but historically, it has been with unrealistic requirements, delays, and barriers that leave travelers disappointed and frustrated. Laasie’s unique platform is unlike any other on the market, with a proven track record of increased conversions and net revenue. The lightweight, turnkey solution delivers incentives upon a desired action and rewards guests on the hotel’s website while on-property or traveling home. It also supports white labeling for all customer-facing interfaces to match a brand’s marketing guidelines. The best part is this offers hotels a significant competitive advantage with no operational headaches while imparting a memorable experience for guests that generic points can’t provide.

To learn why thousands of leading hotels trust Laasie’s next-generation loyalty solution to drive conversions and increase repeat guest bookings, visit laasie.ai.

About Laasie

Laasie powers a new kind of loyalty for over 2,000 lodging partners through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Laasie incentivizes conversion and retention, driving over $700 million in direct bookings and repeat transactions.

Today's savvy customers are uninspired by yesterday's rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.

Ellis Connolly
Chief Revenue Officer