Proper Hospitality and The Class Announce National Partnership
The Luxury Lifestyle Hospitality Group Joins Forces with the Global Wellness Studio to Provide Proper Hotels Guests with a Unique, Exclusive Offering
Los Angeles, CA - Proper Hospitality and Proper Hotels announce today a national, brand-wide partnership with The Class, a mindful movement studio that blends cardio, strength training, and guided meditation into a music-driven workout that builds stronger bodies and calmer minds.
Founded in 2013, The Class currently operates studios in New York and Los Angeles. Through its Digital Studio, students around the world practice The Class, yoga, and meditation via any connected device - no equipment required.
A result of Proper Hospitality’s continued efforts to provide guests with one-of-a-kind wellness experiences, guests of any Proper Hotel across San Francisco, Santa Monica, Downtown L.A. and Austin (with additional properties to come) will receive complimentary in-room access to The Class Digital Studio to help move their bodies, release energy, and find a greater sense of presence. A highlight of the offering is the Travel Rx collection, Classes to help beat jet lag, sleep better, and handle the stress of travel.
We are thrilled to partner with The Class and offer Proper Hotel guests such a unique and highly curated wellness offering.The Class’ accessible, cutting-edge approach perfectly aligns with our Proper philosophy, which views balanced wellness as an integral part of an optimal daily lifestyle, both at home and when we travel. Brian De Lowe, Co-Founder and President of Proper Hospitality
The Class Co-Ceo Natalie Kuhn added, It’s an honor to partner with Proper Hotels on this initiative. As brands, we share a deep love of creating unique and inspiring experiences that break with tradition. Our companies are rooted in the same commitment to making wellness not something you do, but something you live.
Between visits to Proper Hotels, guests can take advantage of The Class’ full suite of offerings, including livestream and on-demand Classes, themed Class collections, music collaborations, as well as yoga and meditation practices with a complimentary 14-day trial to the platform.
About The Class
The Class is a mindful movement studio dedicated to improving people’s physical and mental wellbeing. The method borrows from yoga in spirit, a rock concert in energy and bootcamp in grit. The Class has been described as “somewhere between therapy, meditation and a good ol’ sweat session.” A category innovator at the nexus of fitness and mindfulness, The Class reduces stress, regulates the mind and builds a stronger body. Founded in 2013 by Taryn Toomey, The Class operates studios in New York and Los Angeles. Through its Digital Studio, students around the world practice The Class, yoga and meditation via any connected device. For more information, visit theclass.com.
About Proper Hospitality
Proper Hospitality designs, brands and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. Each property is a distinct reflection of the vibrant community surrounding it, while sharing a common belief in uncommon luxury, convenience of location and world-class amenities provided by locally vetted innovators in art, food & beverage, fashion, music, technology and wellness. Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown Los Angeles, San Francisco and Austin, Hotel June in West Los Angeles and Malibu and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, Ingleside Inn in Palm Springs, Venice V Hotel in Venice Beach and The Culver Hotel in Culver City. For more information and to discover the latest on anticipated openings, please visit properhotel.com.
