The Management Board (starting left hand sinde): Frank Lindner (CTO, Arno Schwalie (CEO) and Stefanie Brandes (COO). (Photo: Lindner Hotels AG) — Photo by Lindner Hotels AG

The Executive Board team Arno Schwalie (CEO), Stefanie Brandes (COO) and Frank Lindner (CTO) is leading the process of transforming the company through a strategic realignment. In line with this, the Lindner Hotel Group presents a stylish and dynamic brand identity, reflective of the company’s repositioning.

On the occasion of the company's 50th anniversary, the management board invited media representatives and celebrities to a location symbolic of the company’s transformation: the 19th floor of the Rheinsternhaus. "In this exclusive ambiance, we are personally informing about the strategic realignment and the new brand identity of the company today," says CTO Frank Lindner.

The Management Board is forging new paths to equip the Lindner Hotel Group for success in a new era: We are tapping into new, international target groups and repositioning the hotel chain in a highly competitive market. An important step in this regard is the strategic collaboration with the U.S. hotel chain Hyatt. "The next milestone is the go-live of Lindner Hotels and me & all hotels on Hyatt.com and the complete roll-out of the new corporate design by the end of the yearLindner CEO Arno Schwalie
The new branding underlines our personality: connected, cosmopolitan, charismatic and warm-hearted. We have created a strong basis to allow us to steer our brand into a strong future.Lindner  COO Stefanie Brandes

Just in time for the anniversary, the Lindner Hotel Group announced the acquisition of three new hotels.

We will grow significantly and sustainably with our two brands, Lindner Hotels & Resorts and me & all hotels. With the current acquisitions, the Lindner Hotel Group is expanding its portfolio by more than 570 additional rooms, which translates to a growth of ten percent. Together, the board will lead the implementation of the new product standards in the coming years. Lindner CTO Frank Lindner, responsible for Architecture & Engineering.

There are now not only more hotels in the pipeline but more importantly improvements for guests. "We will continue to enhance the guest experience across all guest touchpoints," says CEO-Schwalie. "Our promise is to offer comprehensive service to the highest quality standards across the board. We aim to offer authentic, individual, and unique experiences."

Further information on: https://www.lindner.de/unternehmen.html

Otto Lindner— Source: Lindner Hotels AG
Otto Lindner— Source: Lindner Hotels AG

About Lindner Hotels AG

Lindner Hotels AG celebrates its 50th anniversary this year. Under the brand Lindner Hotel Group, the company currently manages 31 hotels in seven European countries. Five additional hotels are under construction or in planning. They embody for joie de vivre, enjoyment and cordiality. With their inspiring design, casual flair and sustainable orientation, the urban boutique hotels of the me & all hotels brand in central locations of exciting cities appeal primarily to city and business travelers as well as urban locals who want to combine living, working and celebrating. Local partners from the fields of gastronomy, music, art and start-ups provide ever new experiences with pop-up kitchens, events and sustainable products. Tradition and innovation come together at the award-winning Lindner Hotels & Resorts. From business hotels with modern meeting facilities to theme hotels, luxurious spa and golf resorts, city spots and historic grand hotels - they all combine hospitality with passion, sporting passion and enjoyment in perfection. Since May 2022, Arno Schwalie has been Chairman of the Board and CEO of Lindner Hotels AG, which was founded in 1973 by architect Otto Lindner and remains family-owned. Together with Stefanie Brandes (COO) and Frank Lindner (CTO), they form the Management Board of Lindner Hotels AG. By joining the "World of Hyatt" in 2022, the company strengthens its international growth and gives guests access to a worldwide bonus program. For further information visit www.lindner.de.

Dr. Thomas Daubenbüchel
SKM Consultants GmbH for Lindner
Lindner Hotels AG