50 years of Lindner: Anniversary marks start of a new path
The Executive Board team Arno Schwalie (CEO), Stefanie Brandes (COO) and Frank Lindner (CTO) is leading the process of transforming the company through a strategic realignment. In line with this, the Lindner Hotel Group presents a stylish and dynamic brand identity, reflective of the company’s repositioning.
On the occasion of the company's 50th anniversary, the management board invited media representatives and celebrities to a location symbolic of the company’s transformation: the 19th floor of the Rheinsternhaus. "In this exclusive ambiance, we are personally informing about the strategic realignment and the new brand identity of the company today," says CTO Frank Lindner.
The Management Board is forging new paths to equip the Lindner Hotel Group for success in a new era: We are tapping into new, international target groups and repositioning the hotel chain in a highly competitive market. An important step in this regard is the strategic collaboration with the U.S. hotel chain Hyatt. "The next milestone is the go-live of Lindner Hotels and me & all hotels on Hyatt.com and the complete roll-out of the new corporate design by the end of the yearLindner CEO Arno Schwalie
The new branding underlines our personality: connected, cosmopolitan, charismatic and warm-hearted. We have created a strong basis to allow us to steer our brand into a strong future.Lindner COO Stefanie Brandes
Just in time for the anniversary, the Lindner Hotel Group announced the acquisition of three new hotels.
We will grow significantly and sustainably with our two brands, Lindner Hotels & Resorts and me & all hotels. With the current acquisitions, the Lindner Hotel Group is expanding its portfolio by more than 570 additional rooms, which translates to a growth of ten percent. Together, the board will lead the implementation of the new product standards in the coming years. Lindner CTO Frank Lindner, responsible for Architecture & Engineering.
There are now not only more hotels in the pipeline but more importantly improvements for guests. "We will continue to enhance the guest experience across all guest touchpoints," says CEO-Schwalie. "Our promise is to offer comprehensive service to the highest quality standards across the board. We aim to offer authentic, individual, and unique experiences."
Further information on: https://www.lindner.de/unternehmen.html
About Lindner Hotels AG
As the Lindner Hotel Group, Lindner Hotels AG operates 34 hotels in eight European countries and the USA. Six further hotels are currently in construction or being realized. The group employs around 2,500 people and expects to generate sales of around 330 million euros in 2024. The Lindner Hotel Group operates four distinct brands: Lindner Hotels & Resorts and me and all hotels have been part of JdV by Hyatt since 2022. The affiliation strengthens the company's international growth and is also part of the World of Hyatt loyalty program, which offers guests access to a global range of personalized experiences. Since May 2024, Lindner Hotel Group has taken over exceptional vacation hotel properties and expanded its brand portfolio to include the 7Pines Hotels & Resorts and L-Collection brands. 7Pines Resort Ibiza, 7Pines Resort Sardinia, and SCHLOSS Roxburghe in Scotland are part of Destination by Hyatt, a collection of independent hotels with individual designs that harmonize with their surroundings. Arno Schwalie is Chairman of the Board and CEO of Lindner Hotels AG, founded in 1973 by architect Otto Lindner and is still family-owned. Together with Stefanie Brandes (COO) and Frank Lindner (CTO), he forms the Management Board of Lindner Hotels AG.
Media Contact
Dr. Thomas Daubenbüchel
SKM Consultants GmbH for Lindner [email protected]