Flip.to joins Choice Hotels as a Qualified Vendor (QV) to directly help franchises accelerate growth and drive profitability

Choice Hotels brings access to the Flip.to marketing platform to its U.S. hotels across 13 brands

Flip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real time.

Orlando, FL and Rockville, MDFlip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real time.

We’re aimed at reimagining travel marketing. Inspiration is at the core of everything we build, and that’s something that resonates with Choice Hotels. That’s because by getting into meaningful conversations with potential travelers around their interests, ultimately brands can better acquire guests. And since we track directly to revenue, it’s both entirely new and measurably impactful—a win-win. Jessica Bush Aslanian, VP, Commercial for Flip.to

The big goal is to increase profitability by converting audiences across the traveler journey. In the dreaming phase, hotels start by reaching and inspiring a right-fit audience with the help of past guests. And in the planning phase, properties spark conversations with travelers deciding where to go next to increase conversion.

For Choice franchises who want to start reaching millions of dreamers, with the goal of driving double-digit conversion increases of planners in ways that are great for both brand and travelers, learn more about Flip.to at http://flip.to, or reach out directly to Flip.to at [email protected].

Media Contact

Jessica Bush Aslanian

VP, Commercial, Flip.to [email protected]

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Flip.to is the brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and...