Source: HSMAI

McLean, VA – The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8, 2023. This year’s event, organized by HSMAI’s Sales Advisory Board, will focus on “Leading the Way,” when it comes to important trends, critical insights, and evolving customers and what they mean for leading hotel sales teams today and in the future.

Held annually, the HSMAI Sales Leader Forum completes the series of HSMAI Commercial Strategy events for 2023, following ROC Americas and the Marketing Strategy Conference. The event aims to advance the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders. Attendees will receive practical information, insights, and strategies from an impressive selection of speakers aimed at fueling hospitality sales.

We’re looking forward to bringing sales professionals together to discuss the pressures facing the hospitality industry. We’ll suggest tactical solutions for fueling hospitality sales and delve into what it means to lead hotel sales teams in today’s landscape. Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI

The event will include thought leaders and expert speakers from industry-leading companies including Amadeus, Ashford, Atrium, Clairvoyix, Grand Wailea Maui: A Waldorf Astoria Resort, Groups360, Hilton Hotels, The Hotels Network, IDeaS Revenue Solutions, Kalibri Labs, Most People Don’t, LLC, PM Hotels and ZS. Attendees will also be able to participate in collaborative roundtables discussing the Convergence of Sales and Technology, DEI, Career Journeys for Senior Sales Stars, and Meeting Space Utilization.

One hundred percent of attendees surveyed rated the 2022 content excellent or good and would recommend attending. Hotel companies are encouraged to bring their teams, with significant discounts on registration for three or more attendees from the same company.

The more informed your sales leaders are, the better results you will achieve. That’s why IHG sends some of our top performers to HSMAI’s Sales Leader Forum. Jonathan Kaplan, Vice President, Commercial, Essentials & Suites Brands, IHG

Thank you to the partners sponsoring HSMAI’s Sales Leader Forum:

  • Platinum: Tambourine
  • Silver: IDeaS, Kalibri Labs, Venuelocity
  • Bronze: Knowland

For additional information including the event’s agenda, registration details, speakers, housing, and partnership opportunities, visit


HSMAI is a global organization of sales, marketing, and revenue optimization professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for the sales, marketing, and revenue optimization disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is a membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates around the globe via regional boards of directors and staff. There are four regions: the Americas, Asia Pacific, Europe, and the Middle East, with a Latin America region under development. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each region.