Accor, a pioneer in inclusive initiatives for Global hospitality, announced in September a revolutionary milestone in the Brazilian hotel industry: the adoption of a plus size trousseau as a pilot project at Pullman São Paulo Ibirapuera, which includes towels and robes of bigger sizes to meet the needs of all size of bodies. The initiative is part of the project "Hospitality has no size", ensuring a comfortable stay for people of all sizes and shapes.
In a world where the inclusion must be more than just a concept, we are thrilled to be the pioneers to adopt an initiative that fights the fatphobia and celebrates the diversity in its most authentic form. At Accor, we believe that the aim of the true hospitality is to create a space in which every person is able to feel welcome and valued. ANTONIETTA VARLESE, Communications and Sustainability SVP Accor Americas, Premium, Midscale & Economy
Accor is also planning to incorporate inclusion resources in the designs of its future hotels, including sturdier furniture and wide, beds with reinforced structures and wider bathroom boxes.
These are not only aesthetic changes, but a statement about our dedication to offering inclusive hospitality that meets the needs of people of all sizes, ages and needs. LARA TEIXEIRA, SVP of Design & Technical Services, Accor Americas
The pilot project initially has been implemented at Pullman São Paulo Ibirapuera, Brazil, and will serve as a guidance for other hotels of the network. The action, in a partnership with Sylvia Barreto, tourism journalist and creator of the portal “Viajar é Simples” (Travelling is Easy).
We are honored to be the starting point of an initiative that will redesign the meaning of an excellent stay for all our guests, without exceptions. JARVES ROCKENBACH, General Manager, Pullman SP Ibirapuera
This Accor’s project is more than a step ahead in the hospitality sector; it is a gigantic leap forward for the inclusion. Now, people of all sizes can explore the world with comfort and receive the respect that they deserve. I am honored to have contributed to such a transforming change. SYLVIA BARRETO, Creator of the portal “Viajar é Simples” (Travelling is Easy)
Furthermore, Accor is investing in specialized training for its teams, ensuring that respect and inclusion are intrinsic to every interaction with guests.
This is an important step, but it is just the beginning. We remain firm in our commitment to setting the standard for hospitality that truly has no limits, concludes Antonietta Varlese.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok.