In celebration of the 20th anniversary, Valencia Hotel Group is excited to announce a rebranding to Valencia Hotel Collection (VHC). As the travel and leisure industry evolves, VHC plans to continue its innovative approach to hospitality and feel this new moniker is a reflection of how the independent hotel group’s portfolio and mission has transformed since launching 20 years ago.
“We are incredibly proud to be celebrating twenty years of Valencia Hotel Group and felt that now was the perfect time to rebrand to Valencia Hotel Collection,” said Doyle Graham, Jr., Founder, President, and CEO of Valencia Hotel Collection. “With seven independent hotels currently operating and substantial growth on the horizon, we believe the name Valencia Hotel Collection better reflects where our portfolio stands today. As we look ahead to the future of Valencia Hotel Collection, we remain committed to our mission of providing guests with an unmatched level of service, comfort, and experience.”
In conjunction with the rebrand, VHC has been diligently focused on leveraging its team’s unique perspective on development and property management to expand its footprint. Restructuring amongst its leadership team has seen the appointment of Roy Kretschmer to Chief Operating Officer, Wendy Norris to Vice President of Sales, Marketing & Revenue Optimization, and Trent Freeman to Vice President of Operations – each of whom have played an integral role in the independent hotel group’s continued growth. Looking ahead, Valencia Hotel Collection intends to expand its portfolio to new markets and broaden its property management services.
20 YEARS OF INDEPENDENT HOSPITALITY
Since 2003, Houston-based Valencia Hotel Collection has been providing luxurious accommodations and outstanding service to locals and visitors across Texas and California. A leading hospitality owner, operator, and management company, known for immersing guests in the culture and lifestyle of the cities they call home.
The collection’s first hotel, Hotel Valencia Riverwalk, opened its doors along San Antonio’s famed River Walk in January 2003, closely followed by Hotel Valencia Santana Row in San Jose, California in July. Throughout the years, VHC’s portfolio has continued to blossom across Texas, welcoming four boutique court-concept hotels and an additional luxury property to its collection. Austin’s Lone Star Court was the brand’s first court-concept hotel, providing a one-of-a-kind motor-court inspired experience and embodying an aesthetic that’s authentically Austin. College Station-based Cavalry Court and The George opened in 2016 and 2017, a nod to founder Doyle Graham, Jr.’s alma mater. Expanding its Texas footprint, VHC welcomed Irving’s Texican Court in early 2019 and the brand’s latest addition in fall 2020, Cotton Court in Lubbock.
About Valencia Hotel Collection
Houston-based Valencia Hotel Collection is a fully integrated hospitality company that provides management, development, branding, and repositioning services for independent and full-service hotels. Exceptional service, style, and location have earned the portfolio national and international recognition for their distinctive designs, amenities, and settings. Each Valencia Hotel Collection destination is one-of-a-kind and combines the nature of an independent hotel brand and the local culture of each respective city, allowing guests to feel rooted beyond each property, curious to discover more from their travels than just the amenities in a guest or conference room. For more information, please visit www.valenciahotelcollection.com.