The Global Hotel Alliance (GHA) and RobosizeME are proud to announce a groundbreaking innovation set to transform hotel operations and guest experiences across the GHA network. RobosizeME, a pioneering automation solution, enables hotels to shift their focus from mundane tasks to delivering unparalleled guest satisfaction.

This technological advancement liberates hotel staff from time-consuming, non-guest-centric tasks, allowing them to dedicate more effort to enhancing the quality of guest interactions. The result is a significant uplift in operational efficiency and an enriched guest experience.

Implementing RobosizeME's automation, GHA has realised significant financial savings, achieving an impressive ROI of approximately 3400%. Processing around 700 suspended profiles daily, a workload typically requiring about 62 hours of manual effort, underscoring GHA's automation strategy's substantial efficiency and cost-effectiveness.

The adoption of RobosizeMe Automation has been a game-changer in how we manage our profile suspensions, with the bot successfully processing 30% of all profile suspensions in our Opera Customer Information System without human intervention. This strategic move has not only streamlined our operations and profile flow in our systems but has also allowed our 20 full-time employees to concentrate their efforts on the areas that need human intervention for processing, freeing a considerable amount of time for crucial guest-facing services and to reinforce our dedication to delivering exceptional service to our GHA DISCOVERY members. Folker Heim, COO of Global Hotel Alliance

RobosizeME is more than an operational tool; it represents a strategic leap towards excellence in hospitality. Adopting RobosizeME means joining a movement towards greater productivity and a stronger commitment to superior guest service.

As part of the GHA network, hotels implementing RobosizeME are pioneering a future where technology and hospitality meet to create unforgettable guest experiences.

About Global Hotel Alliance (GHA) 

Global Hotel Alliance (GHA) brings together a diverse collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries.

The award-winning GHA DISCOVERY programme serves 26 million members and generated $2.3 billion in revenue and 10 million room nights in 2023. GHA’s brands currently include Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo, Marco Polo, Mysk, NH Collection, NH Hotels, nhow, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit

About RobosizeME ®

RobosizeME® is a process automation specialist for the global hospitality industry, helping companies automate operational processes. RobosizeME virtual workers automate hospitality’s administrative processes by updating systems for essential business data to optimise human effort in all areas of hotel operations, including reservations, front of house, back office, revenue management, group sales, engineering and meetings and events.

RobosizeME helps experienced staff to focus on guests and delivers the business cost-effectiveness and value. RobosizeME virtual workers are fully built, maintained, supported, and hosted, including the connectors to hospitality IT systems and the automation software licensing.

For Further Information, Please Contact: [email protected] or visit

André Baljeu
Chief Operating Officer (COO)