Munich, July 2, 2024 - TrustYou, a global leader in guest feedback and reputation management solutions, is proud to announce the launch of its groundbreaking Customer Data Platform (CDP). This new AI-powered platform is designed to revolutionize how businesses in the hospitality industry leverage customer data for business intelligence, marketing, and messaging.

TrustYou’s CDP offers a comprehensive solution for automatically unifying customer profiles and purchase behaviors, turning valuable data into actionable insights. By integrating data from multiple sources, including PMS systems, surveys, and communication tools, the platform provides a single source of truth for customer information and serves as a key data hub for multiple teams to gain insights, target audiences for marketing, and message customers on multiple channels. Key features include:

  • Unified customer profiles: AI-powered merging of customer data from various sources into single, comprehensive profiles.
  • AI-driven insights into audiences: Utilize advanced AI to gain deep insights into a wide range of audience behaviors and preferences.
  • Personalized marketing: Target the right audience by connecting audiences with best-of-breed email marketing tools like Mailchimp, Google/Meta Ads, and more, and measure the ROI of that audience over time.
  • Real-time data integration: Connect with PMS and other systems in real-time, out of the box ready within minutes.
  • Event-based transactional communication: Automate communication with predefined audiences after booking, pre-stay, during-stay, and post-stay using email, SMS or WhatsApp.
  • Comprehensive BI: Access detailed insights on revenue, bookings, and customer behaviors across the hotel portfolio and channels.

"Our new Customer Data Platform is a game-changer for the hospitality industry," said Benjamin Jost, CEO and Co-Founder of TrustYou. "By connecting all relevant data sources like PMS and surveys for hospitality, applying an AI-powered unification and BI platform on top of it, and then connecting again with best-of-breed marketing and communication channels, we now empower hospitality businesses to get a much richer and easier to manage tool set to enhance their marketing efforts, improve customer experiences, and ultimately drive revenue growth for a lower price point." 

The CDP launch underscores TrustYou's commitment to helping make customers happy by transforming reviews into personalized experiences, uncovering audiences for marketing, and engaging with the speed of AI.

For more information about TrustYou's Customer Data Platform and to request a demo, visit www.trustyou.com

About TrustYou

TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system:

  • Customer Experience Platform (CXP): Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions.
  • Customer Data Platform (CDP): Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty.
  • AI Agent: Handles 100% of inbound communication—24/7, in any language, and across all channels. The TrustYou Agent delivers instant, context-aware responses, support bookings, upselling, and free up operational teams.

With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations. 

Learn more at www.trustyou.com.

Alisa Kellermann
Press Contact