Webinar: Budgeting and Forecasting in the AI Era

Are you getting ready for budgeting and forecasting for 2025? Are you concerned that fewer guests are finding your hotel online? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? In this webinar, we will share key market trends and demonstrate how to use AI as your secret weapon to forecast, allocate budgets,...

Are you getting ready for budgeting and forecasting for 2025? Are you concerned that fewer guests are finding your hotel online? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? In this webinar, we will share key market trends and demonstrate how to use AI as your secret weapon to forecast, allocate budgets, prioritize channels based on your business goals, and ultimately generate more bookings.

Join us on Tuesday, August 27 at 10 AM PT / 1 PM ET for an insightful discussion with our panelists, Benu Aggarwal, Founder and President of Milestone Inc, Kurt Weinsheimer, CPO of Sojern, and Sathya Krishnamurthy, CPO of Milestone Inc.

They will cover the following topics:

  1. Key trends around the consumer, market, and business
  2. Key distribution channels to focus on
  3. Customer journey, full-funnel saturation, and various use cases for leveraging AI
  4. 7-step process for forecasting and budgeting
  5. Checklist and best practices for budget allocation based on business objectives/goals

Register Now

Media Contact

Gaurav Varma

Senior Director of Marketing [email protected] +1 408 200 6949

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Sales & Marketing Sales & Marketing Technology USA & Canada United States California Santa Clara

Milestone is the AI-native digital experience platform that makes brands discoverable in AI search. Milestone helps brands measure their visibility across ChatGPT, Gemini, AI Overviews, Perplexity, and Claude; optimize content for AI discovery; and build AI-first websites with agent-ready infrastructure that turns AI discovery into direct bookings and higher conversions.