Hyatt Announces Plans to Add Hotels in New Markets in Europe, Africa, and The Middle East
Plans to add hotels in 13 new destinations by 2028; Spain remains key growth market; new joint venture with Spanish Grupo Piñero drives all-inclusive growth
Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt’s current pipeline across Europe, Africa, and the Middle East (EAME) is set to expand its brand presence in 13 new markets where there are no Hyatt hotels currently between 2025 and 2028.
Photo by Hyatt
CHICAGO – Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt’s current pipeline across Europe, Africa, and the Middle East (EAME) is set to expand its brand presence in 13 new markets where there are no Hyatt hotels currently between 2025 and 2028.
These significant expansion plans follow a strong year for Hyatt in the EAME region. According to Hyatt’s Q3 2024 earnings, Hyatt hotels in Europe reported growth across key metrics: RevPAR (+12.1%), ADR (+5.8%), and occupancy (+3.8%). In the resort segment, Net Package RevPAR grew by more than 14%, fueled by Hyatt’s Inclusive Collection properties in Spain, Greece, Portugal, and Bulgaria, underscoring Hyatt’s strength in the category.
Since 2017, we have strategically expanded our global portfolio by nearly 90% to over 1,350 properties. It is inspiring to see the EAME region continue to thoughtfully add hotels in markets that matter most to our guests, World of Hyatt members, customers, owners, and investors. Our accelerated expansion is a testament to Hyatt’s strength in luxury, lifestyle, and all-inclusive hospitality. As we continue to deliver on our promise of intentional growth, we are confident in the continued bright future ahead across the EAME region. Mark Hoplamazian, President and Chief Executive Officer, Hyatt
Hyatt’s pipeline in EAME includes projects set to debut in new European and African markets like Estonia, Iceland, Romania, Cape Verde, and Mauritius, alongside previously revealed luxury and lifestyle properties such as Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon – all part of Hyatt’s plans to add 50 new hotels in these segments globally by 2026.
As of September 30, 2024, Hyatt’s portfolio in Europe, Africa, and the Middle East spans over 200 properties and 45,000+ rooms across 40+ countries, having tripled its room count in Europe since 2017.
Spain: A Key Growth Market for Hyatt
Hyatt’s portfolio in Spain has expanded significantly over the last five years, growing from four hotels with just over 1,000 rooms in 2020 to 55 hotels spanning more than 14,500 rooms as of December 31, 2024. Hyatt’s success can largely be attributed to inorganic growth through strategic acquisitions, including all-inclusive pioneer Apple Leisure Group in 2021, lifestyle hospitality company Standard International in 2024 – which brought The Standard, Ibiza to Hyatt – and the strategic joint venture with Spanish Grupo Piñero completed last month, which added five Bahia Principe branded properties to Hyatt’s Inclusive Collection in Europe.
Spain represents our largest market in EAME, and Hyatt is committed to expanding its portfolio in leisure, luxury, and lifestyle segments, across coastal destinations, islands and major and secondary cities. Javier Águila, Group President EAME, Hyatt
According to the May 2024 UNWTO World Tourism Barometer[1], Spain remains the second-largest market globally for international tourist arrivals, with 85.2 million visitors in 2023, and for tourism receipts, generating $92 billion in revenue from inbound international tourists.
Hyatt’s pipeline in Spain includes the highly anticipated Thompson Sevilla, which will bring one of Hyatt’s most iconic lifestyle brands to Spain’s fourth-largest city by 2026.
For more information or to book a stay, please visit hyatt.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
[1] World Tourism Barometer (May 2024) [United Nations World Tourism Organization's Market Intelligence, Policies and Competitiveness Department]
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Kiraku, Inc. or Hyatt's control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward-looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.