First details of Mews Unfold 2025 promise to continue inspiring and innovating hospitality

Mews, the industry-leading hospitality cloud and winner of Best PMS at the HotelTechAwards 2025, has announced the first wave of speakers and the agenda for Mews Unfold 2025, its annual hospitality tech forum.

The unique one-day event takes place in Amsterdam at the Muziekgebouw on April 30th, and brings together hundreds of hoteliers, technology leaders and hospitality innovators.

Unfold is designed to inspire a new generation of hospitality that seamlessly blends insights on how technology impacts hospitality, along with practical thoughts on how to create stronger, profitable businesses. Each session is purposefully crafted to ensure that hoteliers come away with meaningful tips, insights and strategies that will boost their property’s success. Moreover, it’s a brilliant place to spend time with hospitality’s fellow forward-thinkers and get inspiration for the changing face of the industry. Richard Valtr, Mews Founder

The main stage will host a series of presentations and panel discussions. These will cover a wide range of topics, all of which ultimately lead back to how hoteliers can generate more revenue. Sessions include unlocking productivity, overachieving with automation, creating a thriving community and ramping up revenue.

Unfold already has a strong roster of industry leaders, with a particular focus on innovative hoteliers.

• Dina Belon, Founder, Staypineapple
• Luca Bavone, Founder, Habyt
• Nik Jasprica, VP of Revenue, Lark Hotels
• Joe Pettigrew, Group CCO, L&R Hotels
• Richard Valtr, Founder, Mews

2025 sees the sixth edition of Mews Unfold, with last year’s event bringing together over 700 hoteliers and hospitality experts. To explore the 2025 agenda and speakers in more detail and to purchase tickets, visit the Unfold website.

Media Contact

Katie Kershaw at Kershaw and Company

Communications Manager [email protected] 07539 437 238