HSMAI Honors Cendyn with Five Adrian Awards

Cendyn’s client partnerships in digital search marketing strategy, social media/social networking, and website design drive direct booking conversions and enhance the guest experience

Cendyn, a global integrated hotel technology and services company, announced today it was honored in three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the annual Adrian Awards Celebration held at the New York Marriott Marquis on February 18, 2025. This year’s theme, Wish You Were Here, highlighted the stories of memorable and successful travel marketing and public...

HSMAI Honors Cendyn with Five Adrian Awards

Photo by Cendyn™

Cendyn, a global integrated hotel technology and services company, announced today it was honored in three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the annual Adrian Awards Celebration held at the New York Marriott Marquis on February 18, 2025.

This year’s theme, Wish You Were Here, highlighted the stories of memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences that inspired the notion that travel is about more than just the destination, cultivating a passion for the journey and memories collected along the way. Industry experts of the Adrian Awards judging panel are comprised of advertising, public relations, communications, media, and digital professionals, along with leading members of the travel community. Judges awarded Cendyn with two silver and three bronze Adrian Awards for winning entries in the following categories:

We are thrilled to be honored with five prestigious Adrian Awards. Cendyn’s digital marketing teams work diligently to ensure our clients maximize their online presence, attract new guests, and drive direct booking conversions. Whether through our comprehensive digital marketing offering, website development, or social media programs, our hospitality marketing specialists apply their knowledge to ensure our customers achieve optimal campaign performance that drives revenue. Cendyn CMO, Nicki Graham
The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey. Brian Hicks, president and CEO of HSMAI

The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. The 2024 Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing, and broadcast integration.

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Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.