Lighthouse Acquires The Hotels Network to Add Hospitality Marketing Capabilities to Its Commercial Platform
Lighthouse data, paired with The Hotels Network personalization engine brings pricing, marketing, and distribution decisions into a single commercial platform
Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the leader in marketing personalization technology that drives direct channel growth for hotels. The acquisition will combine Lighthouse's commercial intelligence platform with AI-driven marketing technology from The Hotels Network.
Lighthouse Acquires The Hotels Network
Photo by Lighthouse
London, U.K. - Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the leader in marketing personalization technology that drives direct channel growth for hotels. The acquisition will combine Lighthouse's commercial intelligence platform with AI-driven marketing technology from The Hotels Network.
The Hotels Network team has built exceptional technology that helps hotels drive direct bookings through personalized marketing and conversion optimization. By integrating the marketing capabilities from The Hotels Network with the existing market demand and pricing data in the Lighthouse platform, we're enabling hotels to transform market intelligence into personalized guest booking experiences that grow revenue through direct channels. Sean Fitzpatrick, CEO of Lighthouse
Founded in 2015, The Hotels Network serves over 20,000 hotels across more than 100 countries, including celebrated brands such as Minor Hotels, One&Only Resorts, H World International and Preferred Hotels & Resorts. The Hotels Network has a proven track record, delivering an average 32% uplift in direct bookings for its hotel partners.
The ability to deliver personalized offers and marketing messages to travelers has become a key piece of the commercial strategy technology stack, as hoteliers seek to enhance the digital guest experience and boost direct revenue. The Hotels Network is the only platform in the market that combines integrated pricing data, predictive personalization, and cross-channel marketing capabilities in a single cloud-based solution.
By leveraging real-time user behavior, predictive algorithms, and proprietary AI agents like KITT; The Hotels Network allows hoteliers to attract, engage, and convert guests from their very first interaction.
Joining Lighthouse accelerates our mission of helping hotels worldwide to maximize their direct channel potential. Our combined AI capabilities and commercial intelligence will give hoteliers a powerful edge to elevate their direct booking strategies to capture more revenue. Juanjo Rodriguez, founder and CEO of The Hotels Network
Lighthouse continues to expand its commercial platform through investment in technologies that serve the commercial needs of leading hotels throughout the world. The acquisition of The Hotels Network adds another capability to the Lighthouse platform, which has grown to include pricing intelligence, business intelligence, benchmarking, parity management, and other capabilities designed to serve the needs of hospitality commercial teams.
Explore how you can transform your direct booking strategy here.
About Lighthouse
Lighthouse is the AI Commercial Operating Platform for hospitality — purpose-built to help hotels optimize pricing, distribution, marketing and performance management. Powered by the industry's largest and most trusted commercial intelligence layer, Lighthouse delivers better commercial outcomes for hotels of every size, every day. Learn more at www.mylighthouse.com.
About The Hotels Network
The Hotels Network, a Lighthouse company, is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
Media Contact
Adam Swart
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