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Press Release General Management

Preferred Hotels & Resorts Welcomes 19 New Member Properties

Independent Hotel Brand Strengthens its Global Portfolio in Q1

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. Ranging from a family-oriented coastal retreat on the shores of Taiwan to a Blueridge mountainside adventurer’s escape, each of these distinct properties will greet travelers with thoughtful personalized service and unique unforgettable experiences...

Preferred

NEW YORK, NEW YORK – Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. Ranging from a family-oriented coastal retreat on the shores of Taiwan to a Blueridge mountainside adventurer’s escape, each of these distinct properties will greet travelers with thoughtful personalized service and unique unforgettable experiences that define independent luxury hospitality.

Highlights include:

  • Andronis Luxury Suites (Santorini, Greece) – Legend Collection: Slated to unveil a comprehensive transformation in May 2025, Andronis Luxury Suites presents an ideal tranquil escape perched high atop the cliffs of Santorini. Integrating effortlessly into the picturesque jigsaw of whitewashed buildings that define the famed village of Oia, the property boasts 39 elevated suites and villas, a new Greek-style Taverna and upgraded Mare Sanus Spa. With a commitment to preserving both the island’s rich heritage and the property's enduring legacy, guests will enjoy uninterrupted, breathtaking views of the Aegean Sea, volcanic caldera, and picturesque beaches below— all from the indulgence of private infinity pools and hot tubs.
  • Boar's Head Resort (Charlottesville, Virginia) – L.V.X Collection: Set against the stunning backdrop of the Blue Ridge Mountains, this 168-room resort harmoniously blends classic Southern charm with modern comforts and natural beauty. The historic Boar’s Head Resort is nestled within 600 acres of picturesque countryside and features the newly restored Birdwood Mansion—preserved from its former life as a storied 19th century mansion—slated to debut as a boutique seven-room hotel and event venue in fall 2025. Well-equipped for active travelers, a range of adventurous activities are available, including falconry, axe throwing, and hiking, as well as standout facilities such as an 18-hole championship golf course, three swimming pools, a world-class racquet sports facility and four on-site restaurants.
  • Hotel Convent de la Missio (Palma de Mallorca, Spain) – L.V.X Collection: Housed in a former 17th-century convent, this adults-only boutique hotel fuses rich history with modern design elements, seamlessly merging the past and present to create an atmosphere of refined luxury. Situated among narrow streets and lush courtyards in the bustling heart of Palma, Hotel Convent de la Missio is a peaceful retreat from the Island’s vibrant energy – featuring 27 minimalist guestrooms and suites, an exclusive spa, and idyllic rooftop terrace and solarium. Additional highlights include a stylish Mediterranean restaurant by Michelin-starred chef Marc Fosh and a bar that also serves as an art gallery, showcasing works by local contemporary artists.
  • NÓR Hotel & Spa (São Roque, Brazil) – Lifestyle Collection: With a name that represents Nature, Origin and Refuge, NÓR Hotel & Spa is nestled amidst the Itapetinga Mountains in São Roque, offering a serene wellness retreat just beyond the reach of São Paulo. Each of the property’s 33 intimate suites feature a minimalist Nordic style, integrating elements of steel, wood, and concrete, and include a private deck and fireplace. Whether savoring modern contemporary cuisine at the signature restaurant, enjoying activities such as beach tennis and soccer, or taking in stunning landscape views from the outdoor pool, guests are invited to a world of tranquility, beauty, and deep connection with nature. Additional highlights for wine lovers include access to the picturesque wine route that winds through local vineyards and tastings in the mirrored glass cellar, featuring a selection of Brazilian and international varietals.

  • The Archipelago (Yilan, Taiwan China) – Lifestyle Collection:
    A beachfront respite nestled on the shores of Taiwan’s Wushih Harbor, The Archipelago is a luxury destination overlooking the majestic Guishan Island as it rises from the Pacific Ocean. Where modern minimalism meets playful, bold design, the family-oriented hotel showcases 285 spacious rooms with balconies that provide panoramic mountain and sea vistas, complemented by stylish decor. The essence of the ocean shapes every aspect of the guest experience, from gourmet dining with fresh local seafood to interiors inspired by a journey from the ocean's depths to the shore, and a rejuvenating Thermal Club that draws low pH sodium bicarbonate thermal water from deep underground for ultimate relaxation.

We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025. This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveler, and it serves as a strong foundation for continued growth and momentum throughout the year. Lindsey Ueberroth, CEO of Preferred Hotels & Resorts

Other member properties to have joined Preferred Hotels & Resorts’ global portfolio from January 1 through March 31, 2025, include:

General Management General Management Markets & Performance
Preferred
ConsortiaHotel Group

Owned and operated by the Ueberroth Family, Preferred Travel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, and PTG Consulting, representing more than 1,100 hotels, resorts, and residences across 90 countries, in addition to a global portfolio of destination marketing organizations and tourist boards.

Lifestyle (Preferred Hotel Group)
Brand by Preferred

A brilliant life and style. A diverse collection of premier global properties offering engaging stays and memorable moments. Authentic, intelligent, and approachable, this collection presents responsive service and local dining that articulate culture and style.

Legend (Preferred Hotel Group)
Brand by Preferred

The ultimate collection of exceptional properties in the most remarkable destinations of the world. Globally sophisticated and culturally refined, these singular properties feature exquisite accommodations, coupled with stellar and intuitive personal service. Renowned dining and exceptional spas set the stage for creating the most unforgettable experiences.

LVX (Preferred Hotel Group)
Brand by Preferred

An exceptional and elegant collection of renowned properties featuring the finest accommodations accompanied by attentive, engaging, and exclusive personal service. These worldly and illustrious hotels, located in vibrant city centers or destination escapes, provide guests with notable inspirations. Exceptional dining, entertainment, and spas showcase an elegant collection of the world’s most memorable experiences.