HiJiffy launches a new type of hotel chatbot with unlimited knowledge and instant updates
The most accurate, controlled, and personalised replies powered by the hotel’s own content
HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics - without relying on rigid FAQs.
HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics - without relying on rigid FAQs.
Quick to deploy, simple to update
Hotel teams can easily input their information into two editable documents: a shared Company Knowledge Document and a Property Knowledge Document for each hotel. Aplysia 3 uses this content to generate intelligent, real-time responses, eliminating the need for manual FAQ setup. Any updates made to the documents are instantly reflected in the chatbot’s replies, streamlining both setup and ongoing maintenance.
Built for multi-property operations
Aplysia 3 is designed to support hotel groups, sub-brands, and complex properties with multiple facilities. Hotels can choose to use shared company-wide information, while also tailoring responses with property-specific content. This approach allows consistency where needed, alongside flexibility at the local level.
Smarter chatbot understands how guests communicate
The hotel chatbot delivers accurate, context-aware answers by understanding both language and intent, using the most up-to-date information available. For example, if a hotel’s restaurant is named “The Onion” and a guest asks, “What time does The Onion open?”, the chatbot correctly interprets the question and responds with the exact opening hours, instead of not providing an answer.
Content control and customisation
Hotels can customise replies with their own wording, include images, and add buttons such as “Book Now” or “Reserve a Table”. Replies can also be set to display exact content from a topic response, such as emergency information or legal disclaimers, without AI rewriting.
Increased automation with performance insights
Aplysia 3 helps reduce staff workload by automatically resolving a higher number of guest queries. Its ability to reference accurate content and follow the natural flow of conversation means fewer escalations to human agents. A dashboard gives hotel teams visibility into resolved conversations, unanswered questions, guest satisfaction ratings, and more - making it easier to identify and close content gaps.
“Aplysia 3 represents a major technological leap,” explains José Mendonça, CTO at HiJiffy. “It leverages a dedicated knowledge base and cutting-edge AI models to deliver smarter, safer answers tailored to each hotel’s specific information. This innovation significantly reduces setup time and ongoing effort, while giving hotel teams full control over their content - even across multiple properties.”
Aplysia 3 is available at no additional cost for HiJiffy customers.
About HiJiffy
Founded in 2016, HiJiffy set out to solve one of hospitality's most persistent problems: guest communication that doesn't scale. A decade on, more than 2,600 hotels across 60+ countries rely on HiJiffy to automate guest interactions across every channel and turn them into direct revenue. Headquartered in Vidigueira, Portugal, with offices in Lisbon and Porto, the company is powered by Aplysia – its proprietary hospitality AI, built and continuously improved in-house.
HiJiffy's impact has been recognised across the industry. The UNWTO named it one of the most innovative companies in global tourism in 2020, and Hotel Tech Report rates it a top choice in the chatbot category – backed by a 4.5/5 score across 200+ verified reviews – and awarded its global customer support a Level III certification.
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