Azerbaijan’s Travel & Tourism Sector Set for Strong Growth in 2025
WTTC projects ₼10.3BN contribution to economy and 472,000 jobs supported this year; domestic visitor spending to reach new record
London, UK - Azerbaijan’s Travel & Tourism sector is set for a year of significant growth in 2025, with new data from the World Travel & Tourism Council (WTTC), forecasting a contribution of ₼10.3BN to the national economy – a 32% year-on-year rise, representing 8.2% of total GDP.
This year, the sector is also expected to support 472,000 jobs, representing nearly 10% of total national employment.
International visitor spending in 2025 is projected to reach ₼5.5BN, marking a full post-pandemic recovery, while domestic visitor spending is forecast to reach a record new milestone, at ₼3.8BN, up from ₼3.8BN in 2009.
The sharp growth in both domestic and international visitor spending signals renewed strength in the country’s tourism economy.
Azerbaijan is turning heads in the global Travel & Tourism sector. With visitor spending rising and employment accelerating, 2025 is shaping up to be a breakthrough year. These figures reflect growing international appeal and the success of Azerbaijan’s long-term focus on diversification, cultural promotion, and sustainable tourism development. WTTC is proud to support the country’s journey. Julia Simpson, WTTC President & CEO
Looking Back at 2024
In 2024, Azerbaijan’s Travel & Tourism sector contributed ₼7.8BN to the economy, 10% behind 2019 levels, and supported 423,700 jobs.
International visitor spending reached ₼3.4BN, a 29% increase year-on-year. Domestic visitor spending totalled ₼3.5BN, nearly 10% above 2023 levels.
The upward trend across all indicators sets the stage for Azerbaijan to continue rising as a global tourism destination.
Vision 2035: Long-Term Promise
Looking ahead, WTTC forecasts that by 2035, Azerbaijan’s Travel & Tourism sector will contribute over ₼17BN to the economy, almost 11% of GDP, and support almost 670,000 jobs. This would represent the creation of nearly 200,000 new jobs over the next decade.
International visitor spending is expected to hit just under ₼9.5BN, while domestic visitor spending is forecast to reach ₼6.3BN, reflecting balanced and sustained sector growth.
For more information and to access the full factsheet, including WTTC’s latest Environmental Social Research (ESR), please visit
WTTC's Research Hub.
- Azerbaijan Travel & Tourism Economic Impact Factsheet 2025
- Azerbaijan Travel & Tourism Economic Impact Full Report 2025
About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world.
