Flexkeeping Elevates Guest Personalization at Valamar with Full Rollout of Automated Services

The expansion demonstrates Flexkeeping’s commitment to helping hospitality leaders innovate and delight guests.

Flexkeeping, the leading hotel operations platform, has successfully implemented its Automated Services engine across Valamar’s entire portfolio of properties. This milestone highlights Flexkeeping’s mission to empower hospitality brands with smart automation that delivers tailored guest experiences at scale.

Flexkeeping, the leading hotel operations platform, has successfully implemented its Automated Services engine across Valamar’s entire portfolio of properties. This milestone highlights Flexkeeping’s mission to empower hospitality brands with smart automation that delivers tailored guest experiences at scale.

By integrating Automated Services directly with OPERA, Flexkeeping enables Valamar to provide personalized amenities and fulfill special requests consistently across departments. The automation framework ensures that guest preferences and service triggers are automatically communicated to housekeeping, front office, and F&B teams—eliminating inconsistencies and manual coordination.

Personalization isn’t just a luxury anymore—it’s an expectation. Our goal is to deliver this at scale without compromising on quality or consistency. Automated Services make that possible. Tamara Hrvatin, Room Division Director at Valamar Riviera d.d.

With evolving guest expectations, Flexkeeping’s smart automation solutions put partners like Valamar at the forefront of delivering high-touch hospitality with tech-enabled precision.

About Valamar

Valamar is the leading tourism company in Croatia and one of the most respected names in European hospitality, operating a diverse portfolio of hotels, resorts, and campsites known for exceptional guest service and innovation.

Media Contact

Marieke Wisse

Head of Marketing at Flexkeeping, a Mews Company [email protected]

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Technology Technology Operations & Strategy

Flexkeeping is a hotel operations solution used by leading properties worldwide. Its suite of automation and AI solutions maximize efficiency and scale personalized guest services. Since 2025, Flexkeeping has been a part of Mews, working together to drive hospitality innovation and help hotel teams run faster, smoother, and happier.