MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection
Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning
Influence Society, a leading digital marketing agency specializing in high-end hospitality, has been selected by MyBoutiqueHotel, a Paris-based curator of boutique hotels and design accommodations worldwide, to lead its international digital growth strategy. The partnership aims to enhance MyBoutiqueHotel’s global visibility and provide the reactivity needed to serve its high-end, design-conscious clientele.
Photo by Influence Society
PARIS, France - Influence Society, a leading digital marketing agency specializing in high-end hospitality, has been selected by MyBoutiqueHotel, a Paris-based curator of boutique hotels and design accommodations worldwide, to lead its international digital growth strategy. The partnership aims to enhance MyBoutiqueHotel’s global visibility and provide the reactivity needed to serve its high-end, design-conscious clientele. This collaboration marks a strategic step in scaling a highly curated hospitality concept to new international markets.
Founded over a decade ago, MyBoutiqueHotel has built a reputation for hand-picking some of the most stylish and unique boutique hotels around the globe. As demand grows for curated travel experiences—particularly in design-forward destinations like Paris—the company sought a partner that could deliver real-time campaign responsiveness, deep hospitality expertise, and a digital strategy aligned with its refined positioning.
Working with Influence Society gives us the flexibility and global reach that’s essential to tell our story at scale, without compromising the boutique DNA that makes us unique. Their hospitality-first approach is exactly what we were looking for. Xavier Bentes, Owner & CEO of MyBoutiqueHotel
MyBoutiqueHotel offers a seamless booking platform for travelers seeking design-led accommodations in iconic destinations. From historic streets to emerging creative hubs, the site features a collection of hotels with contemporary interiors, exceptional service, and distinctive character. With no booking fees and a refined user experience, MyBoutiqueHotel continues to attract both leisure and business travelers in search of more than just a place to stay.
Collaborating with MyBoutiqueHotel is a meeting of like minds. They curate spaces, we craft the digital narrative. Their focus on design and story-driven hospitality aligns perfectly with our approach to digital strategy and brand expression. Sébastien Felix, Founder & CEO of Influence Society
The partnership will focus on multilingual digital campaigns, data-driven guest acquisition, and elevated content strategy aimed at reinforcing MyBoutiqueHotel’s position as the go-to platform for design-savvy travelers. The collaboration sets the stage for growth into new markets while maintaining the brand’s selective and thoughtful approach to hotel curation.