Adelaide and Perth hotel bookings topping 80% for The Ashes series

ARLINGTON, Va. – The upcoming Ashes series is driving hotel bookings across key Australian markets, according to Forward STAR data from CoStar, a global leading provider of online real estate marketplaces, information and analytics in the property markets.

The Ashes will mark the second major English sporting tour to lift Australia’s hotel performance in the second half of 2025, following the British and Irish Lions Tour in July and August.

The first Ashes Test match is scheduled for 21-25 November at Perth Stadium, and hotel occupancy on the books (as of 6 October) is already at 83.6% for the first night. At the same time last year, Perth’s occupancy on the books for the comparable night was 45.1%.

The highest occupancy on the books during the series currently shows in Adelaide on Thursday, 18 December (86.4%)–the second day of the Test match scheduled for 17-21 December. By comparison, occupancy on the books for the comparable day last year was 17.7%.

In addition to the noticeable levels in Adelaide and Perth, there are days between test matches that are tracking ahead of the same time last year in popular leisure locations, such as Cairns & Gold Coast. This demonstrates, similar to the British and Irish Lions Tour, that long-form sporting events generate demand beyond the host cities. Matthew Burke, regional director at STR

Melbourne and Brisbane currently show their highest forward booking levels at 60.6% (Saturday, 27 December) and 57.2% (Friday, 5 December), respectively. Sydney’s highest occupancy on the books is on Sunday, 4 January (41.5%).

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