Pertlink Unveils New Brand Identity and Leads the Industry Toward Practical AI for Hospitality
Pertlink launches AI-focused playbooks for housekeeping, engineering, culinary, HR, and management teams after 25 years in hospitality technology.
Photo by Pertlink Limited
Hong Kong – Pertlink today announced the launch of its new brand identity and a strategic evolution of its business, marking the next chapter in its 25-year track record of delivering award-winning, industry-defining technology and transformation projects for the global hospitality sector.
Building on its long-standing mission of “putting the IT into Hospitality,” Pertlink is now focused on helping owners, operators, and vendors navigate the rapidly expanding - and increasingly confusing - AI landscape. The firm’s approach is deliberately practical, positioning Artificial Intelligence as a force multiplier and decision-support tool to improve productivity, control costs, unlock insights from existing data, and enhance the guest experience - without increasing operational risk.
With AI announcements arriving daily, the industry is facing more noise than clarity. Hotels do not need more hype. They need structure, context, and guidance that reflects how hospitality actually operates. That is where Pertlink differentiates itself. We are now putting the AI into Hospitality. Terence Ronson, Founder of Pertlink
Central to this strategy is an expanding portfolio of AI Playbooks - a series of explainer videos, visual guides, and practical frameworks purpose-built for hospitality. These include dedicated playbooks for Housekeeping, Engineering, Culinary, Human Resources, and General Management, translating AI concepts into low-risk, role-specific use cases aligned with real operational challenges.
In parallel, Pertlink has introduced a Vendor AI Playbook to help solution providers better understand how hotels evaluate AI, articulate credible value propositions, and engage buyers more effectively and responsibly. These initiatives are complemented by ready-to-use AI prompt guides, enabling hotel teams to begin working productively with AI tools from day one.
Through its refreshed brand and sharpened focus, Pertlink reinforces its role as a trusted advisor guiding the hospitality industry through its next phase of digital transformation—with clarity, practicality, and measurable, sustainable outcomes.
Playbooks and various publications produced by Pertlink can be found here:
About Pertlink Limited
Pertlink Limited is a boutique hospitality technology and AI advisory consultancy. It was founded in Hong Kong on 23 October 2000 and now operates across the Philippines and the wider Asia-Pacific. Founder and Managing Director Terence Ronson leads the firm and is an inductee of both the HFTP International Hospitality Technology Hall of Fame and the CHTA Hall of Fame.
Pertlink helps hotel owners, operators, developers and tourism bodies make sound decisions about technology and AI, from pre-opening systems design to AI strategy, governance and adoption. Its work is built on its own frameworks, including TCPG (Token Cost Per Guest), HXO (Human Experience Orchestrator) and the Hybrid Hospitality Framework. Through its Pertlink Viewpoint series, the firm turns global AI and technology developments into practical guidance for boards, C-suites and operators.
The goal hasn't changed since 2000: technology that genuinely improves the guest experience, now with AI in the mix.