The Ashes Tour pushed Perth occupancy to 96%, Adelaide rooms nearly fully booked
CoStar data shows Perth hotels hit record ADR and RevPAR levels during cricket matches, with Adelaide bookings at 96.1% ahead of the third Test.
Photo by CoStar
ARLINGTON, Va. – The Ashes Tour boosted hotel performance in Perth and Brisbane, while forward-booking levels are peaking above 95% in Adelaide, according to data from CoStar, a global leading provider of online real estate marketplaces, information and analytics in the property markets.
Perth hosted the Ashes on the first Test of their tour between 21-25 November, with hotel performance peaking on the second night across each of the three key performance metrics: occupancy (96.0%), ADR (AUD409.36) and RevPAR (AUD393.03). The ADR and RevPAR levels were the market’s highest on record, with year-over-year growth of 46.9% and 50.3%, respectively.
The second Test took place in Brisbane between 4-8 December, with the highest occupancy level seen on the first night, at 90.3%. The highest ADR (AUD406.16) and RevPAR (AUD363.85) were posted on the third night, up 55.7% and 74.4%, respectively.
Impacted by COVID, the last time the English toured Australia for the Ashes was in December 2021 and January 2022, with occupancy (88.8%) and RevPAR (AUD210.78) peaking in Hobart on the first night of the fifth Test (Friday, 14 January 2022). That night, Hobart posted ADR at AUD237.45. The highest ADR level was recorded in Adelaide on the second night of the second Test (Friday, 17 December 2021) at AUD253.30.
The third Test kicks off in Adelaide on Wednesday, 17 December, with booking levels peaking on the first night, at 96.1% (as of 8 December). The fourth and fifth Tests are taking place in Melbourne and Sydney, with the highest occupancy on the books falling on Saturday, 27 December (84.6%) and Sunday, 4 January (61.3%), respectively.
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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises more than 90,000 properties and 11.8 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
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