What is Finland doing to promote responsible travel?
The Sustainable Travel Finland programme has certified 431 companies since 2020, with 214 labels awarded specifically to hotels and accommodations.
What is Finland to promote responsible travel?
Photo by GCSTIMES
In Finland, the national programme Sustainable Travel Finland (STF) , managed by Visit Finland, has been available to the industry since 2020, providing a structured 7-step framework for developing and measuring sustainability practices before granting an STF label to businesses and destinations.
Programme participation and labels (end of 2024):
- Around 1,436 tourism companies were participating in the STF programme.
- 431 companies had successfully completed the programme and earned the STF label.
- 214 STF labels in the hotel and similar accommodation sector.
The STF label requires companies to demonstrate commitments across environmental, socio-cultural, and economic sustainability, including third-party certification, transparent communication, monitoring impacts, and continuous improvement.
By consolidating existing sustainability standards into a national framework and increasing visibility through Visit Finland’s channels, STF helps travelers and industry stakeholders identify tourism service providers that have met defined sustainability criteria.
ABOUT GCSTIMES
Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.
Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.
GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it "warm" and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.
Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.
Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 14 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.
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