Absolute Hotel Services Announces Management Agreement for U Phu Quoc, a 5-star Beachfront Resort Set to Open in 2029

The 200-room beachfront resort in Phu Quoc's Special Economic Zone marks U Hotels & Resorts' expansion into Vietnam's growing island tourism market.

Absolute Hotel Services Announces Management Agreement for U Phu Quoc, a 5-star Beachfront Resort Set to Open in 2029

Photo by Absolute Hotel Services (AHS)

BANGKOK, Thailand – Absolute Hotel Services (AHS) is pleased to announce the official signing with North Trade In Cement Corporation for the development and management of U Phu Quoc, an international 5‑star beachfront resort scheduled to open in 2029.

Located in Da Chong Hamlet, Bai Thom Village, within the Phu Quoc Special Economic Zone on the stunning Phu Quoc Island in the south of Vietnam, U Phu Quoc will be the newest addition to the renowned U Hotels & Resorts brand, known for its personalised service, thoughtful design, and unique 24-hour room-use concept.

Designed to meet international 5-star standards, U Phu Quoc will feature approximately 200 keys together with thoughtfully curated food and beverage outlets, versatile meeting and event spaces, a fully equipped fitness centre, an inviting swimming pool, and a range of additional lifestyle and leisure facilities tailored to the U Hotels & Resorts brand specifications.

The resort’s tranquil northern coastline location in Bai Thom offers privacy and natural beauty, making it ideal for travellers seeking a serene island escape immersed in local character.

We are delighted to expand our U Hotels & Resorts footprint with this exceptional development in Phu Quoc. This collaboration reflects our commitment to thoughtful design, meaningful guest experiences, and a strong connection to destination character. U Phu Quoc will become a standout property when it opens in 2029. Mr Jonathan Wigley, CEO of Absolute Hotel Services 
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AHS is one of Asia's fastest-growing hospitality management and branding companies, with an ever-expanding geographic portfolio of hotels, resorts, and serviced residences.

​The brand was created with today’s travellers in mind and their expectations from the fast-moving pace of hospitality. Founded in 2008, U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, services and facilities to unobtrusively encourage sophisticated target customers eager to enjoy the local environment.