Hospitality: The Data That Matters Most, and How to Use It

A new report from Otelier suggests empowering each stakeholder with the right data leads to smarter decisions and stronger performance.

The guide targets operations, finance, commercial teams, and owners with role-specific data strategies to improve decision-making across hotel departments.

Hospitality: The Data That Matters Most, and How to Use It

Photo by Otelier

Hotels aren’t lacking data – they’re overwhelmed by it.

From PMS and POS systems, to labor reports and and financial statements, to guest profiles and benchmarking tools, today’s hoteliers are swimming in information. Without clarity on which metrics matter most to their role, it’s easy to fall into “paralysis by analysis” – spending more time reviewing reports than making decisions.

"Hospitality: The Data That Matters Most and How to Use It" is a practical guide for hotel leaders across operations, finance, commercial, ancillary revenue, and ownership. It breaks down the specific data each stakeholder should focus on — and how to use it to make smarter, more confident decisions every day.

By downloading this report, you’ll learn how:

  • Operations leaders can align staffing with real-time demand and track labor against revenue in month – not after the P&L is closed.
  • Finance teams can connect daily revenue and expense data to identify where profit is truly being created, and where it’s leaking.
  • Commercial teams can optimize channel mix and pricing based on net profitability, not just top-line metrics.
  • F&B, Spa, and Golf managers can use item-level and booking data to engineer pricing, staffing, and hours for maximum outlet profit.
  • Owners and asset managers can centralize portfolio-level performance to identify outliers, align operators, and guide smarter capital decisions. 

Download the full report to start building a smarter, more data-driven culture today.

Download Report

About Otelier

Otelier is a hospitality data platform powering the future of hotel operations. Serving more than 10,000 hotels worldwide, Otelier provides the industry’s most comprehensive platform to help hotel owners and operators automate back-office processes and unlock a 360-degree view of their businesses. With more than 30 years of experience, Otelier is trusted by leading hotel management companies, ownership groups, and global brands for real-time visibility into financial and operational performance. Learn more at otelier.io

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For nearly 20 years, Jason has been working with the most innovative hoteliers and technology providers looking to disrupt and improve hospitality. At Otelier, he partners with hotel owners and operators to share educational best practices and success stories, using data analysis to help identify revenue and profit trends.

Otelier is a hospitality data platform powering the future of hotel operations. Serving more than 10,000 hotels worldwide, Otelier provides the industry’s most comprehensive platform to help hotel owners and operators automate back-office processes and unlock a 360-degree view of their businesses. With more than 30 years of experience, Otelier is trusted by leading hotel management companies, ownership groups,...