Tackling hotel compliance

What it really takes to stay profitable, compliant and future-ready with Village Hotels, Mollies and SuperCity Aparthotels-

HOSPA panel discusses how aparthotels, lifestyle hotels, and challenger brands navigate rising compliance costs while maintaining profitability and guest focus.

Tackling hotel compliance

Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd

At the HOSPA regional event in Manchester, hosted by Focus on Hospitality, we brought together three operators at the sharp end of regulation, compliance and commercial pressure.

With Rob McGlynn from Supercity Aparthotels, Kelly Cronin from Village Hotels and Matthew Bell from Mollie’s, we explore what it really takes to stay profitable, compliant and future-ready in a fast-shifting landscape.

From Airbnb regulation and business rates to data privacy, AI and guest expectations, this is an honest, practical conversation about protecting your business without losing sight of what hospitality is actually about.

What We Explore

  • The Uneven Playing Field: Why short-term lets, ghost kitchens and inconsistent regulation are creating a compliance tax for responsible operators.
  • Data, Direct and the Battle for Loyalty: How anonymised bookings, OTAs and fragmented systems are reshaping customer ownership.
  • Experience Over Everything: Why the real differentiator is still how you make people feel, even as AI and automation reshape operations.

We hear how Supercity’s lean aparthotel model is feeling the strain of rising business rates and wage increases, while campaigning for fairer regulation.

Village Hotels shares the complexity of building a unified customer view across hotels, leisure clubs, coworking and retail, all while navigating data compliance and evolving guest expectations.

Mollie’s brings the perspective of a challenger brand balancing value-led design, B Corp ambitions and the realities of scaling responsibly.

There is frustration here, especially around short-term political thinking and the lack of long-term vision for hospitality. But there is also optimism. Whether it is using bots to remove admin so teams can focus on guests, rethinking loyalty, or doubling down on community and wellbeing, the message is clear. Compliance matters, but connection wins.

Media Contact

Ryan Haynes

HOST | Director | Lead Consultant [email protected]

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Having worked in technology and systems for over 20 years, Ryan champions digitalisation and innovation in hospitality to bring exceptional experiences to travellers and efficient operations for businesses supporting staff to excel. An advisor on marcomms strategies, growth and industry engagement, he hosts the Hotelier's Voice podcast and a host and moderator for numerous events including IHTF Europe, IHS London, HOSPACE.

Connect with your peers in hospitality through Hoteliers' Voice and our interactive discussion events. Haynes MarComs is an industry expert in technology, systems, and innovation across hospitality and accommodation. Supporting hoteliers with insightful content and meaningful connection, Haynes also advises suppliers with strategic marcomms to achieve growth and resonate with hospitality buyers.