Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
Coinciding guest spotlight campaign, “Where Stories Become Stays”
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
Photo by Staypineapple Hotels Inc.
KIRKLAND, Wash. — Staypineapple, the national boutique hotel brand, is proud to unveil its brand new tagline: “Where Stays Become Stories.” The tagline reflects the brand’s mission to create unique, memorable stays that go beyond comfort, leaving guests with experiences they will treasure and stories they will want to tell long after checkout.
The brand’s previous tagline, “Out of the Ordinary Hotels in Extraordinary Locations,” reflected a core pillar of Staypineapple’s identity: unique hotels in sought-after destinations. While that foundation remains important, the new tagline was introduced to better capture the emotional connection behind every stay. “Where Stays Become Stories” highlights the personalized service and meaningful moments that define the Staypineapple experience.
At Staypineapple, our mission has always been to create highly personalized experiences that make a positive, lasting impression on every guest. When guests check out, we want them to leave with more than a simple stay — we want them to leave with memories they’ll treasure, stories they’ll share and a reason to come back again and again.
Dina Belon, President of Staypineapple
To celebrate this new tagline, Staypineapple is launching its first guest-driven campaign, “Where Stories Become Stays,” on Thursday, April 2. Guests are invited to share their most memorable Staypineapple moments on Instagram for a chance to turn their story into a free two-night Staypineapple stay.
Each month, one guest story will be selected to be spotlighted on Staypineapple’s Instagram and the guest will receive a complimentary two-night stay. From unforgettable trips and friendly team members who made a difference, to comfortable stays that feel like home, Staypineapple wants to hear the stories that make each visit truly special.
“This campaign gives our guests the voice to share their stories with the world, and in return, their stay becomes a sequel — a chance to relive those special moments,” added Belon. “We are excited to read everyone’s stories. They inspire us to continue creating unforgettable moments for every guest.”
For more information about the story behind Staypineapple’s brand new tagline, please visit www.staypineapple.com.
About Staypineapple Hotels Inc.
Staypineapple Hotels Inc. is a hospitality management and licensing company most prominently known for its operation of the Staypineapple brand, a boutique hotel group with locations across the United States. Officially launched in 2023, Staypineapple Hotels Inc. is poised to expand its property management reach by bringing new hotels into the Staypineapple family. For more information or to inquire about property management services, visit Staypineapple-hotels.com or call (425) 455-5825.
Media Contact
Anna Altavas
Communications Manager, Staypineapple Hotels [email protected]