70% of travellers already scan for cleanliness and bed bug safety before booking. This week, ChatGPT became the first AI that can answer them
Valpas integrates 350 bed bug-safe certified hotels into ChatGPT's booking system, backed by new research showing 70% of travelers check cleanliness before booking.
Photo by Valpas
Valpas becomes the first hotel certification to go live inside an AI travel assistant – 350 certified hotels across 25 countries are now searchable and directly bookable through ChatGPT
New Phocuswright research reveals that seven in ten travellers scan for cleanliness and bed bug safety before booking – from reading reviews to prompting AI (full study launching June 2026)
Valpas, the platform for bed bug-safe travel, has launched its official App in the ChatGPT Apps ecosystem, becoming the first hotel certification provider to make verified hotel safety data directly accessible within an AI travel assistant.
Through the Valpas App, travellers can now search and access more than 300 Valpas-certified hotels, covering over 30,000 rooms across 80+ destinations worldwide. The App enables users to find and navigate to bed bug-safe hotels using natural language prompts, with direct links to the hotels’ own booking channels.
This creates a reliable way to access verified hotel safety data within AI-driven trip planning. Instead of relying on reviews or assumptions, travellers can use structured, continuously verified certification data at the moment they are choosing where to stay.
At Valpas, we let travellers book knowing their hotel is genuinely bed bug-safe, by certifying properties across 80+ destinations and pushing that verified, real-time proof directly into the AI systems where the booking decision now happens. AI can only recommend what it can verify. We built the infrastructure that makes it verifiable.
Martim Gois, Co-Founder and CEO of Valpas
Beyond the App, AI-driven hotel search is evolving quickly. As more structured data becomes available, ChatGPT increasingly surfaces relevant, verifiable results directly within conversations. In certain contexts and destinations, this already includes Valpas-certified hotels, reflecting a broader shift toward AI-assisted travel discovery based on trustworthy data.
The launch comes as traveller behaviour continues to shift toward AI-assisted planning, with users increasingly checking for cleanliness and safety signals before booking. Until now, that demand has been difficult to serve in a consistent, verifiable way.
Valpas provides hotels with patented in-room technology that prevents bed bug infestations without pesticides. It provides a continuous, room-level proof of safety that can be surfaced across booking and travel platforms. The certification methodology has been independently verified by Bureau Veritas, placing bed bug safety on the same audit-grade footing as fire safety or water quality.
Valpas developed the ChatGPT integration in collaboration with ListoAI based in London.
About Valpas
Valpas is the hospitality platform for the AI and regenerative era — certifying hotels as bed bug safe in real time through guest room technology that eliminates pesticides entirely. Recognised by GSTC, Travalyst, and WSHA, Valpas empowers safe, sustainable stays across 80+ destinations and 50,000+ beds visible to the guests, buyers and AI systems already searching for them.
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