Hyatt Announces Master Franchise Agreement with Dossen Group to Debut Hyatt Select Brand in the Chinese Mainland
Strategic collaboration will accelerate Hyatt’s growth in China’s upper-midscale segment, bringing a new hotel experience to travelers and development opportunities for hotel owners.
Hyatt partners with Dossen Group to exclusively develop Hyatt Select hotels across Chinese Mainland, targeting upper-midscale market.
Photo by Hyatt
CHICAGO – Hyatt Hotels Corporation (NYSE: H) announced today that a strategic master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group, a leading hotel operator in China, to exclusively develop and operate hotels for the Hyatt Select brand in the Chinese Mainland. This collaboration combines Hyatt’s global brand recognition with Dossen Group’s extensive local footprint and operational strength, marking a significant expansion of Hyatt’s portfolio in the region.
Conceived to meet the evolving needs of modern, on-the-go travelers, the Hyatt Select brand delivers a streamlined, high-quality guest experience rooted in comfort, convenience and consistency. Guests can expect fresh, modern design that focuses on the essentials, along with seamless access to the World of Hyatt loyalty program––now with over 66 million members globally––driving strong engagement and repeat stays.
As part of Hyatt’s Essentials portfolio, the Hyatt Select brand is purpose-built in an effort to generate long-term value for owners. The brand’s efficient operating model, flexible development pathways from new builds to conversions, and cost-effective design are intended to support attractive returns and lower barriers to entry. Hyatt Select hotels also benefit from Hyatt’s global commercial platform, helping maximize performance, optimize distribution, and drive sustained growth.
This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China. Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travelers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market. Stephen Ho, President
Greater China and Growth, Asia Pacific, Hyatt
The strategic collaboration with Hyatt reflects our shared values and long-term vision. Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China
Xinhua Cheng, Founder, Chairman and CEO of Dossen Group
The timing of this launch is aligned with the evolution of China’s upper-midscale hotel sector, which is moving into a new phase defined by more sophisticated guest expectations. There is a clear and growing demand for internationally recognized brands that offer reliable quality and enhanced, yet affordable, experiences. This collaboration is positioned to capitalize on this market opportunity and accelerate Hyatt’s brand growth.
This collaboration underscores our confidence in the long-term potential of China’s upper-midscale segment. Hyatt Select hotels are purpose-built to meet the needs of modern travelers in this market—offering reliable quality, smart design and a seamless stay experience. With Dossen’s strong execution capabilities, we are well positioned to scale the brand quickly and successfully across key destinations in China
Owen Xing, Executive Managing Director, Growth & Operations, Greater China, Hyatt
As a subsidiary of Dossen Group responsible for the exclusive development and operation of the Hyatt Select hotels in China, we have strong confidence in its long-term success in the market. By combining Hyatt’s global quality standards with our local market expertise and development capabilities, we are well equipped to build a highly competitive brand that resonates with both owners and guests, and to drive its sustainable growth across the market.
Ji Hongjun, Chairman and Chief Executive Officer of Huanyue International Holdings (Hainan) Co., Ltd.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Kiraku, Inc. or Hyatt's control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward-looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.
Dossen offers a wide portfolio of inspiring hospitality brands that give owners clear path to profitability, including:
EASSEN – a high-end business hotel brand; ECHARM – a standard mid-scale hotel brand; CITTEL – a leading high-end economy hotel brand; JTOUR Inn- a featured business hotel brand; BORRMAN – a featured mid-and-high-end business hotel brand; NICE TO MEET YOU – a mid-and-high-end life-style hotel brand; IMMERSING – a mid-and-high-end immersing resort hotel brand; POLTON – a mid-and-high-end service apartment brand.
Today, Dossen International reaches beyond our Chinese roots to offer innovative, stylish and convenient hotel brands across Southeast Asia, Asia Pacific, Indian Ocean, Arabian Gulf and Europe.