Agentic Hospitality’s Brad Brewer to Speak to HSMAI Hawaii Members on ‘Winning Bookings in the Age of AI’
Webinar to address how hotels can increase visibility, direct bookings, and guest engagement in the age of AI-powered travel discovery
Brewer will discuss how AI is reshaping hotel discovery and booking behavior, covering practical strategies for direct revenue optimization.
LOUISVILLE, Ky. — HSMAI Hawaii members are encouraged to attend a Webinar next week on how guest behavior is evolving, where hotel brands need visibility in the AI ecosystem, and practical strategies for maintaining competitiveness in an increasingly AI-driven marketplace.
Dan Wacksman, Founder of Hawaii Hotel Hui and CEO of Sassato
Hosted by Brad Brewer, Co-Founder and Chief AI Officer Agentic Hospitality, “Your Next Guest Isn’t Googling You: How to Win Bookings in the Age of AI” will explore how artificial intelligence is fundamentally reshaping hotel discovery, booking behavior, and direct revenue strategy. Topics will include structured data, machine-readable hotel content, conversational commerce, and AI-ready distribution infrastructure.
The webinar will be presented via Zoom on Wednesday, May 20th, at 11:00 a.m. HAT, and moderated by Dan Wacksman, Founder of Hawaii Hotel Hui and CEO of Sassato. To register for the event, click here.
Brad Brewer, Co-Founder and Chief AI Officer, Agentic Hospitality
Widely recognized as a pioneer in applying schema.org structured data and Semantic Web technologies to hospitality distribution, Brewer will share actionable insights on how hotels can adapt today to the shift toward AI-native search and conversational commerce while strengthening direct guest relationships and reducing reliance on third-party intermediaries. Through Agentic Hospitality, he leads the development of AI infrastructure designed to help hotels reclaim control of the guest journey through intelligent orchestration, AI-native discoverability, and direct booking optimization.
“As travelers increasingly rely on AI-powered assistants and conversational search experiences, hotels must rethink how they position themselves digitally,” Brewer said. “This isn’t simply a marketing evolution; it’s a structural transformation in how guests discover and book travel. Hoteliers that prepare now will gain a major competitive advantage in direct revenue and guest ownership.”
About Agentic Hospitality
Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Margaritaville Resorts, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include: Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Okta, Auth0 (SSO); Salesforce, Snowflake (CRM); Cloudbeds, Infor, Oracle Hospitality, Maestro PMS; PayPal, Braintree (Payments); Quantum Metric (Session replay, Felix AI generative summaries, and behavioral analytics); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit Agentic Hospitality.
Media Contact
Barb Worcester
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