TrustYou Presents Excellence Award to Electra Hotel Athens at HSMAI Europe Commercial Strategy Forum
Based on verified guest feedback from more than 50 global review platforms, Electra Hotel Athens is recognised as the #1 hotel for guest reputation in Athens — achieving an outstanding TrustYou Score™
The Athens hotel achieved a 93.4/100 TrustYou Score based on 1,175 reviews across 50+ platforms, ranking first in the Greek capital.
Athens, Greece — TrustYou, the #1 hospitality AI platform, presented Electra Hotel Athens with the TrustYou Excellence Award at the HSMAI Europe Commercial Strategy Forum. Recognised as the best-ranked hotel for guest reputation in Athens, Electra Hotel Athens earned a TrustYou Score™ of 93.4/100, placing 1st in the Greek capital — a distinction awarded to only the top-performing hotels in each city.
The TrustYou Excellence Award is not based on a single platform or short-term performance. It reflects consistent excellence across verified guest feedback collected from more than 50 global review platforms — including Google, Booking.com, TripAdvisor, and beyond — representing millions of real traveller data points over the past 12 months. In each city, only the top-performing hotels receive this distinction, making the recognition both exclusive and highly competitive.
The award was presented by TrustYou's Marcel Stiller alongside Ingunn Hofseth of HSMAI Europe, in a ceremony celebrated in front of hospitality commercial strategy leaders from across the continent. The HSMAI Europe Commercial Strategy Forum is one of the most respected industry gatherings in European hospitality, dedicated to fuelling sales, inspiring marketing, and optimising revenue.
At TrustYou, we analyse millions of verified guest reviews across more than 50 global platforms to determine the world's most trusted hotels. This award is not a jury decision — it is the voice of the guest. Electra Hotel Athens has earned this recognition through consistent, data-verified excellence and a genuine commitment to outstanding guest experiences. We are proud to celebrate them at this prestigious forum.
Marcel Stiller, TrustYou
We are truly honored to receive this recognition for Electra Hotel Athens, achieving a TrustYou score of 93.4/100 based on 1,175 guest reviews. This distinction is especially meaningful as it reflects the voice of our guests during a landmark year, following the complete transformation of the property. This achievement belongs to our people. Their dedication, consistency, and genuine care are what translate into exceptional guest experiences every day. We would also like to sincerely thank TrustYou and Marcel Stiller, whose passion for elevating guest feedback into meaningful insights truly stands out, as well as HSMAI for organizing such a memorable event, especially Ingunn Hofseth for her kind words and warm, gracious presence. Electra Hotels & Resorts remain committed to continuously elevating the guest experience.
Konstantinos Lazanis, Group Guest Experience Manager, Electra Hotel Athens
The TrustYou Score™ is powered by advanced AI and semantic analysis, aggregating guest reviews across more than 50 platforms to deliver a transparent, data-driven benchmark of hotel quality. A score of 93.4 places Electra Hotel Athens among the top-performing properties not just in Greece, but across Europe — a remarkable achievement in one of the continent's most competitive hospitality markets.
TrustYou's Excellence Awards are part of the company's broader mission to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities for hospitality brands worldwide — empowering hotels to increase direct bookings, enhance guest satisfaction, and streamline operations through AI-powered solutions.
About TrustYou
TrustYou is hospitality's memory: the platform that unifies what guests feel, what they do and what they ask in a single system. Since 2008, more than 100,000 hospitality businesses have used TrustYou to understand their guests, act on what they learn, and keep the relationship going between stays.
That memory has three parts, built to work as one:
Customer Experience Platform (CXP), the memory of experience: reviews, surveys, sentiment and reputation, captured and acted on across every touchpoint.
Customer Data Platform (CDP), the memory of the customer: every transaction and interaction resolved into one golden profile, and activated through service and marketing communication.
TrustYou Agent, the memory of conversation: one AI agent across every channel, from web to WhatsApp to email, around the clock and in every language, closing the loop so that outbound messages from the CDP and inbound replies to the Agent belong to the same continuous conversation.
Every interaction adds to the memory, so the system knows each guest better than it did the day before.
TrustYou is headquartered in Munich, Germany, and serves hospitality brands in over 165 countries. Learn more at www.trustyou.com.
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