Whitepaper: Rewriting the rules of direct booking with AI
The whitepaper explores how hotels can use AI to compete with OTAs, featuring insights from Langham Hospitality Group and practical strategies for revenue growth.
Photo by h2c GmbH
The way travelers discover, plan, and book stays is evolving—and AI is at the center of this shift.
Hotels that harness AI strategically are turning every interaction into a direct-booking opportunity, delivering personalized experiences, and unlocking new revenue streams.
This whitepaper reveals:
How AI is transforming search, merchandising, and bookings into intent-driven, data-rich journeys
The rise of chatbots, AI assistants, and agentic AI in shaping guest engagement and operational efficiency
Where hotels can outperform OTAs and capture high-value direct demand
Real-world insights from leaders, including interview with Langham Hospitality Group’s SVP of Innovation, Sean Seah on their AI integration and Concierge for Booking Engine case study
Practical strategies to translate AI investments into measurable revenue, loyalty, and operational impact
The future of hospitality is intelligent, connected, and guest-first.
Download the whitepaper to see how your hotel can lead the next era of direct booking with AI.
About h2c
Founded in 2001, h2c is a leading professional services provider to the global hospitality industry. The company specializes in empowering hotels and hospitality businesses to identify, implement, and manage the right technology solutions for their unique needs.
Backed by deep market expertise and regular market research projects that continuously track hospitality technology trends, h2c supports clients across every stage of digital transformation—from system specifications and RFP (Request for Proposal) processes to supplier-independent consulting and comprehensive project management.
h2c also offers Conttessa, a smart solution that automates static content updates across OTAs, metasearch sites, and direct channels—helping hoteliers save time, reduce errors, and ensure consistency.
Mission Statement:
h2c inspires success in hospitality commerce. We turn marketplace complexities into actionable strategies, ensuring our clients remain confidently in control.
For more information, please visit h2c.de
About Aven Hospitality
Aven Hospitality, formerly Sabre Hospitality, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 190+ countries, Aven Hospitality serves as the connective layer behind many of the world’s most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what’s next.