Minor Hotels Announces Rebrand of Anantara Vacation Club to Minor Vacation Club
Minor Hotels is rebranding Anantara Vacation Club to Minor Vacation Club to reflect expanded access across its full portfolio, with two new Club Resorts launching in Japan later this year.
Photo by Minor
Minor Hotels is announcing the evolution of its vacation ownership business with the rebranding of Anantara Vacation Club to Minor Vacation Club, aligning the brand more closely with the scale, diversity, and future direction of the Group's timeshare portfolio.
For over 15 years, Anantara Vacation Club has played an integral role within Minor Hotels, building long-term relationships with guests who return year after year to Club Resorts and affiliated Minor Hotels properties around the world.
While the Club began with close ties to Anantara, its offering has expanded significantly. Today, Points Owners can enjoy offerings from the broader Minor Hotels portfolio, from Anantara and Elewana to Avani and Oaks, alongside dining, leisure, and lifestyle experiences beyond accommodation. This growth prompted the need for a name that more accurately reflects the full scope of access now available. As a result, Anantara Vacation Club will be renamed Minor Vacation Club, operating under the broader Minor Vacations umbrella and serving as the main timeshare product.
Minor Vacation Club will also launch two Club Resorts in Japan later this year. This milestone signals the next phase of growth for the Club, shaped by carefully selected destinations, distinctive experiences, and access that extends beyond a single hotel brand.
The transition to Minor Vacation Club will be implemented in carefully managed phases to ensure a seamless experience for Points Owners, guests, and partners. Minor Vacations and Minor Hotels remain firmly committed to maintaining Anantara Vacation Club's exceptional standards.
Points Owners should expect to continue receiving the same level of service, support, and access they currently enjoy. Any enhancements introduced will be designed to strengthen the offering and further enhance the overall Club experience.
Minor Vacation Club reflects how our timeshare business has evolved alongside Minor Hotels itself. This evolution creates a stronger, more flexible platform, allowing us to curate a wider range of destinations and experiences, while continuing to deliver the high service standards and long-term value our stakeholders expect.
Dillip Rajakarier, Group CEO of Minor International
For more information, please contact Marisa Chicarelli at [email protected].
About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, iStay and Oaks, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY. Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn and YouTube.
*Property count includes operating properties as well as committed developments through ownership, joint ventures, signed leases and management agreements.