HBX Group strengthens inclusive travel standards with Queer Destinations Committed distinction

HBX Group (HBX.SM), a leading B2B travel technology marketplace, has received the Queer Destinations Committed distinction, recognising its efforts to make travel more inclusive through awareness, education and service standards across its teams and partner network.

 The announcement coincides with Pride Month, a moment that highlights the importance of visibility, understanding, and collective action for the LGBTQ+ community.

 To achieve this distinction, HBX Group rolled out a dedicated employee training programme focused on building awareness and understanding of LGBTQ+ inclusion, as well as on how to embed these principles into the services provided to customers and partners. Participation reached close to 90 percent, a strong reflection of the engagement and commitment shown across the organisation.

 The Queer Destinations Committed programme recognises destinations and organisations that actively champion safe, respectful and trusted environments for LGBTQ+ individuals, whether they are travellers or part of the workforce, while ensuring teams have the knowledge and sensitivity needed to deliver those standards consistently.

This milestone reflects the progress we are making in embedding inclusion into the way we work, collaborate and support our partners across the travel ecosystem. It speaks to a shared belief that more inclusive travel starts with awareness, education and everyday actions across the entire value chain

Elena Pérez, Chief People & ESG Officer at HBX Group

This distinction also marks a natural next step in HBX Group’s strategic alliance with Queer Destinations, which launched in September 2025. Earlier this year, HBX Group and Queer Destinations launched a first-of-its-kind conscious online travel platform (OTA), transforming how LGBTQ+ travellers and residents discover, trust, and spend with businesses and destinations worldwide.

 Building on the initiatives both organisations have already launched to expand access to conscious travel products, the distinction brings that same vision closer to HBX Group’s teams and partner community, laying the groundwork for future collaboration across the wider travel ecosystem.

The future of tourism depends on our ability to understand new generations and adapt to evolving market necessities. Companies and destinations that fail to welcome all types of travellers risk facing reputational challenges that can directly impact their image and credibility. This milestone is not only a step forwards for the industry; it also reinforces HBX Group’s leadership in attracting new markets through a more diverse, inclusive, and forward-thinking vision of tourism. Welcome, HBX Group, to this great family! Edgar Weggelaar, CEO at Queer Destinations

 In this context, the distinction strengthens HBX Group’s ability to help partners deliver products and services that better reflect what today’s global travellers expect, while contributing to a more responsible and inclusive travel ecosystem.