Quality Lodgings grows to 134 hotels with its largest expansion ever in Austria

Arnhem – Quality Lodgings is taking the next step in its international growth strategy  with the addition of nine new hotels in Austria, Germany, and Belgium. As a result, the collection now  includes 134 independent quality hotels across eight European countries. This expansion supports  Quality Lodgings’ ambition to further strengthen its position as one of Europe’s leading collections of  independent quality hotels. 

As international hotel chains continue to expand and competition for independent hotels intensifies,  more and more distinguished hoteliers are embracing the power of collaboration. They seek the  benefits of international visibility, knowledge sharing, and commercial strength without compromising  their unique identity. It is precisely this combination of independent entrepreneurship and collective  support that makes Quality Lodgings increasingly attractive to a growing number of exceptional hotels  across Europe. 

Strategic breakthrough in Austria 

The expansion in Austria marks an important milestone for Quality Lodgings. With six new hotels joining  in a single year, the collection quadruples its presence in Austria, growing from two to eight member  hotels. This represents Quality Lodgings’ largest expansion ever in the country and further strengthens  its position within the German-speaking hotel market. 

From the iconic Hotel Tennerhof – Kitzbühel’s first five-star hotel, operated by the Pasquali family for  more than 95 years – to the elevated Hochfirst The Luxury Mountain Resort in Obergurgl, awarded  three Gault & Millau toques and a Falstaff score of 98/100, the new Austrian members share a strong  sense of identity, an uncompromising commitment to quality, and deeply rooted hospitality. Several of  the new members are award-winning hotels and culinary destinations that rank among the leading  addresses in their respective regions. 

Austria has a rich hotel culture and an exceptionally high standard of quality. The fact that six outstanding Austrian hotels have chosen to join Quality Lodgings makes us especially proud. It confirms that more and more independent hoteliers recognize the value of a strong international network where quality, entrepreneurship, and authenticity come together.

Pauline Verhoef, Managing Director, Quality Lodgings

Independent hotels are seeking new forms of collaboration  

The growth of Quality Lodgings reflects a broader development within the European hotel market.  Independent hotels are increasingly looking for collaboration in areas such as marketing, technology,  knowledge sharing, and commercial strength, while maintaining their autonomy. Quality Lodgings  responds to this need with a network that combines international visibility with practical support in  media & PR, direct booking solutions, strategic partnerships, and collective advantages through QL  Benefits. 

Kitzbühel is already well known, but what truly sets a hotel apart is not its location — it is what it offers. Quality Lodgings is a network of like-minded hoteliers who understand that hospitality is a craft practiced with passion and precision. That resonates with us, and it is exactly why we chose to join.

Luigi Pasquali, Owner, Hotel Tennerhof

9 QL New Discoveries  

Belgium 

1. Hotel Cour Saint Georges – Ghent 

Germany 

1. Villa Marburg im Park – Heigenbrücken 

2. Niemeyers Posthotel – Müden/Örtze 

Austria 

1. Hotel Tennerhof – Kitzbühel 

2. Hochfirst The Luxury Mountain Resort – Obergurgl 

3. Die HOCHKÖNIGIN Mountain Resort – Maria Alm 

4. Defereggental Hotel & Resort – St. Veit im Defereggental 

5. Dolomitengolf Suites – Lavant 

6. Hotel Der Bär – Ellmau 

Media Contact

Fleur Florijn

Media & PR Manager [email protected]