Lighthouse and Bowerbird Technologies give hotels the first end-to-end solution to rate parity

Denver, CO - Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced a partnership with Bowerbird Technologies, a specialist in copyright enforcement for hotels. Together, the two companies are giving hotels a way to solve a rate parity problem that has eroded margins for years: third parties listing hotel inventory without authorization, then systematically undercutting the hotel's own rates.

The hidden cost of unauthorized inventory

The damage compounds in two directions. Revenue leaks to channels the hotel does not control. At the same time, hotels are forced to bid higher in paid search to defend their own brand terms, driving up PPC costs while still losing direct bookings to the very sellers undercutting them. It is a problem hotels have known about for years but, until now, had no way to solve at the source.

From real-time intelligence to real enforcement

Lighthouse Parity Insight uses AI-powered detection to monitor rate parity in real time across hundreds of distribution channels. It surfaces not just isolated discrepancies but the systematic repeat offenders driving the largest share of parity loss across a portfolio. Revenue and distribution teams get a single view of where leakage is happening, how often and across which properties.

Bowerbird Technologies closes the loop. Once Parity Insight identifies the routine offenders, Bowerbird's team uses established copyright frameworks to enforce removal from unauthorized channels and monitors to prevent reappearance. The result is a closed-loop system: identify, remove and protect.

Proven at scale with Radisson Hotel Group

Radisson Hotel Group, one of the world's largest hotel companies, was among the first to put the combined solution to the test. In a pilot, all targeted unauthorized sellers were removed within scope. Parity loss dropped by ~25%. Parity Meet rates improved by +20%. Radisson has since expanded the program.

Beyond the pilot

Hotels have watched parity slipping for years. What's been missing is the ability to pinpoint the repeat offenders and act. Parity Insight gives groups that intelligence across their entire portfolio. Bowerbird turns it into enforcement.

Bill Daviau, Vice President of Strategic Accounts and Partnerships at Lighthouse

Unauthorized listings quietly erode brand trust, push up acquisition costs and divert revenue hotels have already earned. Together, we can solve this at a scale the industry has never seen.

Richard Munro, CEO of Bowerbird Technologies

Availability

The Lighthouse and Bowerbird partnership is available now for hotel groups and chains globally. Learn more at mylighthouse.com.

Media Contact

Adam Swart

Global Head of Brand & Content [email protected]