Marriott International and CG Hospitality Global Sign Strategic Agreement to Introduce Series by Marriott in Great China

Globally announced in May 2025, Series by Marriott is Marriott’s new global collection brand that spans the select-service segment. Rooted in the vision of “Regionally Created, Globally Connected,” the brand is designed to deliver a simple, approachable experience for travelers with a focus on fundamentals and well-executed basics – all while preserving local identity. Hotels that join the portfolio will feature modern, comfortable accommodations with essentials delivered well for a seamless experience, alongside locally inspired design that reflects cultural cues and neighborhood aesthetics.

We are delighted to work with CG Hospitality Global to bring Series by Marriott to Greater China as demand for high-quality, affordable lodging continues to grow across the region. As a new collection brand, Series by Marriott will broaden our reach among value-conscious travelers, provide additional choice for Marriott Bonvoy members and guests, and create new affiliation opportunities for regional hotel groups and owners. With a commitment to delivering accommodations in the right place and at the right price with the basics done well, we believe the brand is well-positioned to meet evolving traveler needs while accelerating Marriott’s growth across Greater China.

Yibing Mao, President, Greater China, Marriott International

Through the collaboration, selected Arro Khampa boutique resorts from CG Hospitality Global are slated to join the Series by Marriott portfolio. Located in Southwest China, Arro Khampa is renowned for its distinctive architectural style and rich local cultural heritage. The first four hotels will retain their unique brand identity and local character while participating in the Marriott Bonvoy loyalty program and global distribution systems, offering guests a seamless blend of local charm and internationally recognized hospitality standards.

Over the past two years, Marriott International and CG Hospitality Global have embarked on an incredible journey grounded in trust and a shared ambition to expand access to high-quality hospitality offerings. Introducing Series by Marriott to Greater China marks an important milestone in that journey and reflects our confidence in the long-term potential of this market. Together, we look forward to expanding our reach across the region, celebrating local character and culture, and delivering exceptional experiences that resonate with guests and communities alike.

Rahul Chaudhary, Chief Executive Officer & Managing Director of CG Hospitality Global

Marriott International and CG Hospitality Global have collaborated since 2024 on multiple hospitality projects across Asia and the Middle East. The relationship began with The Farm at San Benito in the Philippines under Autograph Collection Hotels, followed by a landmark agreement in India alongside the global debut of Series by Marriott, over time bringing more than 115 Fern Hotels & Resorts – representing over 8,000 rooms – under the brand's umbrella. Since then, the collaboration has expanded to include projects such as JW Marriott Residences in Dubai, Ritz-Carlton and Westin in Nepal, JW Marriott in India, and Arro Khampa, Series by Marriott in China.

As a soft collection brand in the select-service space, Series by Marriott brings together established hotels with strong regional roots and distinct local character. Designed for travelers seeking comfortable stays and exceptional value, the brand celebrates the unique identity of each destination while delivering quality accommodations and the reliable global standards guests expect from Marriott. At Series by Marriott hotels, guests can also leverage the benefits of Marriott Bonvoy, Marriott International’s award-winning travel program. As of Q1 2026, the brand has 55 open hotels globally, with 37 properties in the pipeline, across multiple destinations.

Select service is one of the fastest-growing segments in China today, creating demand for flexible, efficient and systematic solutions to support growth. The introduction of Series by Marriott to the region is a strategic step in response to these market trends and owners’ needs. Series by Marriott will primarily serve as a conversion-friendly brand in Marriott’s select-service portfolio, creating new growth avenues in the select-service segment. Backed by Marriott’s operational excellence, global distribution system, and best-in-class loyalty program, the brand provides more opportunities for local hotel groups and owners across Greater China to optimize the value of existing hotel assets and accelerate long-term growth.

Gavin Yu, Chief Development Officer, Greater China, Marriott International

ABOUT CG HOSPITALITY

CG Hospitality Global, a hospitality arm of CG Corp Global has a diversified portfolio of more than 220 Hotels & Resorts across 12 countries and 130 destinations with over 13,835 keys. By 2031, this portfolio is expected to grow to over 650 hotels and 30,000 keys.

CG Hospitality’s successful joint ventures include partnerships with globally renowned hospitality brands such as IHCL (A Tata Enterprise) through its Taj, Taj Safari and Vivanta brands, Jetwing, Doubletree by Hilton, and Fairmont brands.CG Hospitality’s diverse portfolio features some of the most iconic properties and destinations across the globe. This includes Taj Exotica Resort & Spa (Maldives), Jetwing Vil Uyana & Taj Samudra (Sri Lanka), The Farm at San Benito (Philippines), Meghauli Serai - A Taj Safaris Lodge (Nepal), Taj Jumeirah Lakes Towers (Dubai, UAE) and Fairmont The Norfolk & Fairmont Mara Safari Club (Kenya), Double Tree by Hilton JFK Airport in New York amongst others.

CG Hospitality also owns one of the largest management companies in India through Concept Hospitality (CHPL)/Fern Hotels, which manages over 150 Mid - Market to luxury hotels under The Fern, Series by Marriott; The Fern Residency, Series by Marriott; Beacon; and The Zinc brands. This portfolio is set to grow to 500 hotels by 2031.

Media Contact

Richard Guo

Senior Manager, Communications, Greater China Marriott International [email protected]