The Lancaster Landmark Hotel Company Rebrands as 'The Landmark Collection'

The Lancaster Landmark Hotel Company has rebranded itself as The Landmark Collection. The move brings together six world class properties: The Landmark London, Royal Lancaster London, 15 Basil Street and Hotel Indigo London K West Shepherd’s Bush alongside The Landmark Bangkok and Lancaster Bangkok, under one umbrella. Central to this unification is the group’s significant spa and wellness portfolio, which operates at an impressive scale across both London and Bangkok, offering world-class facilities and expert-led treatments that define the collection’s holistic approach to luxury.

 This transition and new identity represents a fundamental shift for the group, moving from a traditional hotel operations team into a growing, multi-sector hospitality management company and development platform. This evolution is designed to create a scalable foundation for future growth in the UK and globally through the acquisition of additional hotels and serviced apartments.

 By unifying its global assets, the group is establishing a common service ethos and shared values whilst also protecting the independent identities and micro-cultures of each individual property. In addition, the brand evolution provides more varied and dynamic career opportunities, diversity and choice for its B2B corporate partners and accommodation options at varying price points to cater for different needs and audiences. This model allows the group to provide the stability and strength of a collection while delivering the deeply personal service for which its properties are renowned.

The launch of The Landmark Collection allows us to show up as one unified more powerful entity whilst still protecting each property’s individuality. By creating a scalable developer platform, we are not only streamlining our operations and improving guest servicing but also offering a varied and diverse selection of properties to a broader audience

Fergus Stewart, General Manager and CEO of The Landmark London

 The Landmark Collection serves as the foundation for growth with plans to acquire more properties, develop a collective loyalty programme and explore opportunities within the sector.